Month: September 2018

Google’s New Expanded Text Ads and Responsive Search Ads

Back in 2016, Google made some changes to Text Ads that, at the time, had advertisers around the globe pulling their hair out. Back then, the changes represented a major overhaul of how things were going to work moving forward, and that meant millions of people had to essentially re-learn how to generate the best …

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The Importance of Amazon Product Reviews and How to Get Them (Without Breaching Any of Amazon’s Policies)

When it comes to generating consumer trust, few things can match the sway and influence of real, honest user reviews. The numbers back this claim up, with 95-percent of online shoppers reading up on reviews before they make a purchase, and 85-percent of buyers saying that they trust reviews as much as a personal recommendation. …

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