Amazon Ads – New Portfolio Grouping Feature

Amazon’s new portfolio grouping has everyone in the office very excited and already implementing. This new feature allows Amazon Sellers to group Amazon ad campaigns into defined categories to help better manage themed campaigns whatever targeting option you choose. The ability to set an individual portfolio budget has been one of the biggest benefits of… Continue reading Amazon Ads – New Portfolio Grouping Feature

How to create Amazon Ads

We’ve known for a while now that Amazon rivals Google in terms of product discovery, but a recent piece of research has revealed that it may soon rival the search engine in ad revenue. Around 80% of marketers say that they plan to increase their Amazon ad spend in 2019, with many shifting a proportion… Continue reading How to create Amazon Ads

Amazon PPC Ads Update – New Automatic Campaigns

Whilst working in one of our accounts last week, we noticed that Amazon updated their automatic campaigns to provide more features for targeting. This was tested in one of our campaigns and we have already seen that for the same product, the new auto campaign was able to average an ACoS of 12% when the… Continue reading Amazon PPC Ads Update – New Automatic Campaigns

How to advertise a book on Amazon

As an author, whether you have written one book or a dozen, having an Amazon presence is absolutely non-negotiable. With over 11 million books listed, there is of course a lot of competition for prime position in the search results pages on Amazon and – much as with Google search placement – you need a… Continue reading How to advertise a book on Amazon