Month: November 2019

How to Get Your Amazon Campaigns Ready for the Holidays

Amazon is repeatedly crowned as one of the ‘winners’ of the holiday season, with strong sales figures continuously seen across the Black Friday and Cyber Monday shopping weekend, as well as throughout the Christmas period and the post-holiday sales. In fact, last year, Amazon announced that Cyber Monday was the biggest shopping day in the …

How to Get Your Amazon Campaigns Ready for the Holidays Read More »

Amazon Display Ads VS Amazon Demand Side Platform

Amazon Advertising has grown exponentially in recent years. While Amazon itself has long been established as the world’s foremost online store, with millions of active users both buying and selling products, the advertising capabilities of the platform took a little longer to become truly viable. Some intrepid early adopters found lots to draw them in, …

Amazon Display Ads VS Amazon Demand Side Platform Read More »