Amazon Advertising is one of the largest advertising platforms in the world – and growing fast. This will come as no surprise to seasoned digital marketers, thanks to the sheer wealth of tools which are placed at the fingertips of advertisers using the platform. However, despite all of the positive things which can be accomplished,… Continue reading The Biggest Mistakes Made with Amazon Advertising
Amazon has long been said to be a threat to Google and Facebook for digital ad dominance – its Q1 2020 earnings drive that point home with a colossal 44% year-on-year growth for the platform’s ads business. The latest earnings report from the retail giant shows a $3.9 billion income from advertisers between January and… Continue reading The Importance of Building Brand Awareness on Amazon
The rapid global spread of COVID-19 has impacted every sector in one way or another. Perhaps one of the hardest hit areas to date has been digital advertising. While perceptions of advertising may not have changed drastically from a consumer perspective – it’s reported that 92% of consumers believe businesses should still be advertising during… Continue reading Amazon’s Advertising Platform is Leading the Way in Times of Crisis
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