The Biggest Mistakes Made with Amazon Advertising

Amazon Advertising is one of the largest advertising platforms in the world – and growing fast. This will come as no surprise to seasoned digital marketers, thanks to the sheer wealth of tools which are placed at the fingertips of advertisers using the platform. However, despite all of the positive things which can be accomplished,… Continue reading The Biggest Mistakes Made with Amazon Advertising

The Importance of Building Brand Awareness on Amazon

Amazon has long been said to be a threat to Google and Facebook for digital ad dominance – its Q1 2020 earnings drive that point home with a colossal 44% year-on-year growth for the platform’s ads business. The latest earnings report from the retail giant shows a $3.9 billion income from advertisers between January and… Continue reading The Importance of Building Brand Awareness on Amazon