Month: September 2020

Last year, Amazon noted a significant rise in spending across its demand side platform (DSP). The Q4 2019 Amazon benchmark report confirmed that quarter-on-quarter spending was up by 44%, marking the biggest increase of the entire year. As a result, Amazon ad spending reached new heights of over $11 billion by the end of the… Continue reading Amazon Ad Spend Set to Grow

Amazon’s Demand Side Platform (DSP) has fast become an integral part of many a marketer’s digital advertising strategies. The advanced programmatic solution has allowed for businesses to automatically bid on ads through the platform in a real time environment, optimising targeting and ensuring placement of relevant ads to the right people, at the right time.… Continue reading How Amazon is Using DSP to Expand into Other Ad Formats