Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales. In 2019 Amazon’s net sales stood at $70 billion in Q3, rising to more than $87 billion in Q4, which marked a 21% year-on-year increase. But, as we all know,… Continue reading How to Prepare for the Amazon Holiday Shopping Season
In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on the Amazon platform. However, savvy sellers know that, whilst good, Amazon isn’t everything. Particularly during high stakes periods such as the upcoming holiday shopping season, sellers must consider how branching… Continue reading How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season
Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19 outbreak has brought Amazon even closer to knocking them from the top spot. The pandemic has sparked massive disruption to the existing hierarchy, with Amazon demonstrating much better performance –… Continue reading Is the Pandemic Disrupting the Duopoly?