Month: December 2020

A Christmas tree

How to Prepare for the Amazon Holiday Shopping Season

Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales. In 2019 Amazon’s net sales stood at $70 billion in Q3, rising to more than $87 billion in Q4, which marked a 21% year-on-year increase. But, as we all know, …

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How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season

In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on the Amazon platform. However, savvy sellers know that, whilst good, Amazon isn’t everything. Particularly during high stakes periods such as the upcoming holiday shopping season, sellers must consider how branching …

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