Month: January 2021

A video camera

Amazon Sponsored Brands Video Launches in UK: How to Make It Work for You

Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of new visibility features make it easier for brands to stand out from the competition. And recently, Amazon took the biggest leap yet towards blending sales and awareness by expanding its …

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Amazon Adds New Functionality to Boost Brand Engagement

In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched just weeks before ‘Prime Day’, the new customisation feature is now available to advertisers in the UK, as well as those in the United States, Canada, France, Italy, Spain, Germany, …

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