Month: February 2021

The Amazon app icon on a phone

Amazon’s Demand Side Platform and developing audiences through Prime Video insight

Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions of people utilising the site either as a buyer or seller. The platform has undergone many changes in 2020, as the marketplace constantly attempts to enhance the customer experience across …

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