Amazon’s Demand Side Platform and developing audiences through Prime Video insight

Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions of people utilising the site either as a buyer or seller. The platform has undergone many changes in 2020, as the marketplace constantly attempts to enhance the customer experience across… Continue reading Amazon’s Demand Side Platform and developing audiences through Prime Video insight

5 Amazon Predictions for 2021

2020 may have been a difficult and challenging year for most businesses. But not for Amazon. The marketplace emerged as one of the winners of the pandemic, with the widespread shift to online shopping seeing the platform increase its US market share to 38% and generating a 37% year-on-year rise in net sales according to… Continue reading 5 Amazon Predictions for 2021