Month: April 2021

“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still entirely relevant to absolutely every marketer today. However, while content is very closely associated with certain aspects of marketing such as online visibility and reputation, it doesn’t quite have that same close relationship with product… Continue reading How to Elevate Ad Performance with Optimised Content

The COVID-19 outbreak sparked a number of new challenges for today’s businesses, everything from an urgent need to engage remotely with audiences, to having to adapt processes to become COVID compliant. But there’s one major challenge that’s not discussed particularly often, and that’s brand new competition. Digitalisation has been taking place gradually over the past… Continue reading How to Reach New Audiences Using Twitch and Amazon Ads

Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to have’, rather than a strategic necessity, especially for smaller brands and sellers. Whilst larger and more recognisable brands have been using Storefronts to convey the same level of trust through third party marketplaces, as through… Continue reading How to Drive Business Growth Using Amazon Storefronts