Amazon Demand Side Platform - Self Service

Searching for ways to grow sales for your Amazon products? Amazon DSP might be the right solution for you. Amazon’s Demand Side Platform enables you to programmatically buy display , image and video ads.

Why Use Clear Ads Self Service?

Amazon requires a minimum spend of $35,000 (in US) or £10,000 (in UK) in order to promote on the platform. Opting to use our self service platform will enable you to gain access at a lower rate.

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What is Amazon DSP?

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.

Entry requirements for DSP

The ClearAds Difference

Looking for an expert to help you grow your Amazon business?:

Amazon Demand Side Platform - Self Service

Advantages of having Clear Ads as your Amazon marketing agency

Our Amazon DSP advertising experts help sellers recognise their target audience, identify the best areas to place their products and put together the right advert content to maximise product visibility and sales with the allocated budget. The team at Clear Ads provide a personal management service; meaning that you will have direct contact with your assigned account manager. At Clear Ads we maintain regular contact and provide monthly reports outlining the productivity and performance of your account.
Amazon Demand Side Platform - Self Service

The Clear Ads Experience

When you choose Clear Ads as your Amazon Ads marketing agency, you can expect to receive the benefit of our considerable expertise. You will receive weekly and monthly reports, as well as regular calls to keep you informed of progress and strategy.

Step 01:

We will begin by reviewing the business reports to find all eligible products which are suitable for promoting on the DSP platform.

Step 02:

We will devise a strategy that aligns with your business goals i.e, brand awareness, sales growth, with the aim of achieving your desired objectives.

Step 03:

Once the strategy has been agreed we will begin building out the account,focusing on the bottom of the sales funnel and working our way up.

Step 04:

Once the account is fully set up, the focus will shift to optimisation, scaling and new opportunities to expand.

Case Studies

Case Study 01

In the first month, we were able to promote all of this clients products and very quickly found products that generated a positive return on investment. We then accelerated the best selling products and managed to gain more than 10x the return back.

Case Study 02

This particular advertiser, wanted to gain more traffic through another avenue other than Google Ads, Amazon Seller Central and Vendor Central Ads/. We, therefore, got his campaigns running on DSP and was easily able to generate traffic at a far cheaper cost per click gained from other paid advertising platforms and achieve a ROAS (Return on Advertising Spend of 20 which is equivalent to an ACoS of 5%.

Amazon DSP Unique Features

Illustration depicting a lady looking at an advert on line and buying


Amazon DSP also allows you to have a sentence from any review a customer has left for the product you would like to advertise within your advert. This would give your product an edge compared to your rival Amazon Sellers as it takes advantage of what others have said about your product.

Targeting Segments

As Amazon is the only DSP platform that actually owns its own data, it is able to use that wealth of information to ensure that your adverts appear to the most appropriate audience taking into consideration their spending patterns and information provided to Amazon. This can range from education, devices used, cat/dog owners, those interested in baby gifts, backing supplies and so many other different segments.

Image depicting a man and lady creating a targeting strategy

Supply Sources

As well as your listings appearing on Amazon O&O (Owned and Operated) such as Amazon and IMDb. You also have the ability to have your advert serve outside of Amazon on the open exchanges. This enhances your brand’s ability to generate more awareness of your products outside of Amazon in prime real estate and really scale.

Content Targeting

We believe there is still some work to further develop the content targeting on this DSP but for now, you do have an extensive list of content you can actively target for your adverts to appear alongside and outside of Amazon. So if you sell health supplements, you can have your adverts serve on websites that mention “Men’s Health” and “Women’s Health”.

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What Our Clients Say

Sean Smith
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I love working with Clear Ads Limited. They taught me and my team how to use DSP and how to get results as stunning as a 26 ROAS. That's a 3.8% ACoS...
Ryan Kellner
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The team at Clear Ads are true professionals when it comes to Amazon advertising. They have an acute understanding of the platform, what will work, and how to continuously improve on campaigns...
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These guys really know their stuff & put customer service at the forefront of everything they do. I'd recommend Clear Ads to anyone wanting to take their business to the next level.
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Throughly recommended as a convenient speedy, professional and carried out to you satisfaction. All excellent.
Anita McCarthy
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I’m very grateful to George Meressa from Clear Ads for taking time out of his busy day to share his experience of Google Ad Grants. George was able to give me lots of helpful advice and practical solutions on how to improve our campaigns and drive traffic to our website...
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I've worked with many ad agencies over the last 15 years and Clear Ads has provided the best ROAS of them all. Super professional and a joy to work with. They really know what they're doing.
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George and his team are incredibly valuable to my business. They pay attention to details and continuously look for ways to make customers happy. They have always addressed any and all concerns diligently and my business has substantially benefited...
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We first heard about George and his agency through a colleague of ours and we're glad we did. George and his team are amazing people to work with. They take the time to explain things to you, they are responsive, and they were able to help us get the result we are looking for in regards to Amazon advertising.
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After spending a lot of time and money with groups that were never able to fully optimize our ad spend we took a chance with Clear Ads Ltd and haven't looked back. George and his team are not only highly respected experts in their field of work...
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I have been using Clear Ad's for around 6 months now and I have zero complaints, Levi is my account manager and he is really proactive in managing my ad campaigns which have produced some great results.
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I contacted Clear Ads, by recommendation from other high-level Amazon sellers, who couldn't say enough about the service (and George, in particular). I'm so glad I did! They offered extremely helpful advice, and identified missed advertising opportunities that will help...
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Having previously been a colleague of George for a number of years I would highly, highly recommend him (and Clear Ads) to anyone looking for an expert, professional and friendly PPC agency. George is passionate, hard-working...
Ocean Free
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Our amazon business grew 40% within 3 months. Incredible results and great service.
Gints Mednis
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Highly recommended. The team is on the leading edge of Amazon PPC competence, able to consult on and implement effective brand marketing tactics. I can also recommend watching some of George's podcast appearances.
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Great customer service, especially from George!

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