Amazon Demand Side Platform - Self Service
Searching for ways to grow sales for your Amazon products? Amazon DSP might be the right solution for you. Amazon’s Demand Side Platform enables you to programmatically buy display , image and video ads.
Why Use Clear Ads Self Service?
Amazon requires a minimum spend of $35,000 (in US) or £10,000 (in UK) in order to promote on the platform. Opting to use our self service platform will enable you to gain access at a lower rate.
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What is Amazon DSP?
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.
Entry requirements for DSP
- Prepared to spend between $3k-$5k on Amazon DSP without diluting any budget from Sponsored Ads.
- Generating at least $100k (or local currency equivalent) or more per month average in the Amazon marketplace.
- Have at least 3 ASINs that have more than 3,000 page views per month on average
- 200+ reviews per product
- Seasoned accounts that have been running longer than a year
The ClearAds Difference
- One of the first agencies to take on Amazon DSP and offer a managed service outside of Amazon
- Increasing your ROAS for extreme profitability
- Dedicated support team to aid with actioning strategy and monitoring performance
- Facilitating the growth of your business by increasing your sales and revenue.
- Managed service, delivered by an expert Amazon advertising agency.
- Flexible contracts, great value for money and results-focused approach.
Looking for an expert to help you grow your Amazon business?:
- More than 10 years experience managing Amazon advertising
- DSP certified experts.
- Dedicated account managers
Amazon Demand Side Platform - Self Service
Advantages of having Clear Ads as your Amazon marketing agency
Amazon Demand Side Platform - Self Service
The Clear Ads Experience
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Case Studies
Case Study 01
Case Study 02
This particular advertiser, wanted to gain more traffic through another avenue other than Google Ads, Amazon Seller Central and Vendor Central Ads/. We, therefore, got his campaigns running on DSP and was easily able to generate traffic at a far cheaper cost per click gained from other paid advertising platforms and achieve a ROAS (Return on Advertising Spend of 20 which is equivalent to an ACoS of 5%.
Amazon DSP Unique Features
Adverts
Amazon DSP also allows you to have a sentence from any review a customer has left for the product you would like to advertise within your advert. This would give your product an edge compared to your rival Amazon Sellers as it takes advantage of what others have said about your product.
Targeting Segments
As Amazon is the only DSP platform that actually owns its own data, it is able to use that wealth of information to ensure that your adverts appear to the most appropriate audience taking into consideration their spending patterns and information provided to Amazon. This can range from education, devices used, cat/dog owners, those interested in baby gifts, backing supplies and so many other different segments.
Supply Sources
As well as your listings appearing on Amazon O&O (Owned and Operated) such as Amazon and IMDb. You also have the ability to have your advert serve outside of Amazon on the open exchanges. This enhances your brand’s ability to generate more awareness of your products outside of Amazon in prime real estate and really scale.
Content Targeting
We believe there is still some work to further develop the content targeting on this DSP but for now, you do have an extensive list of content you can actively target for your adverts to appear alongside and outside of Amazon. So if you sell health supplements, you can have your adverts serve on websites that mention “Men’s Health” and “Women’s Health”.
