Searching for ways to grow sales for your Amazon Listings and scale? Amazon Demand Side Platform might be the right solution for you. Amazon Demand Side Platform is a demand side platform that will enable you to programmatically buy display and video ads .
As the barrier to entry is high to use this platform, we have the ability to have your products appear across the Amazon and other Supply Side Platforms at a very competitive rate. Going for a managed service by Amazon will require you to have either a $35,000 (in US) or £10,000 (in UK) to get started. Our Self Service agency exclusive access can get you started at a fraction of the price and provide you with far more transparency
Looking for an expert to help you grow your Amazon business?:
Our Amazon PPC advertising experts help vendors recognise their target audience, identify the best areas to place your products and put together the right advert content to maximise product visibility and sales with the allocated budget. Clear Ads provides a very personal management service so when you sign up you will only deal with one campaign manager and not have to worry about getting passed over to the right person when contacting us. At Clear Ads we maintain regular contact and provide monthly reports outlining the productivity and performance of your account.
When you choose Clear Ads as your Amazon Ads marketing agency, you can expect to receive the benefit of our considerable expertise. Because we know Amazon Ads inside out, we’ll put all of that skill to work straight away for you.
Step 1: We begin with an account audit, so we can see how your campaigns are performing, get an idea of what you’re doing right and quickly identify opportunities for improvement.
Step 2: We’ll set out very clear goals and structures. This means we’ll first work with you to correctly identify your ideal shoppers and target audiences. We’ll create a bidding strategy that works for your budget and products and identify optimum placements. We’ll also create compelling, effective ad text so your sponsored ads stand out.
We charge a monthly management fee depending on an advertisors monthly Pay Per Click ad revenue. Our management fee starts at £500 + VAT per month or 5% of Amazon Ads revenue whichever is greater. Once your revenue on Amazon Ads reaches over £10,000 you will no longer be charged the fixed £500 + VAT per month and transfer over to the 5% revenue amount.
If your Amazon Ad revenue exceeds £50,000 a month on Amazon Ad, please see the table below for more detail on our pricing model.
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In the instance below, we were able to generate a positive return very early on from promoting the Amazon Sellers products to people who have viewed either their products or similar products and have not purchased. Straight away we were able to take advantage of this audience and pick up on sales that could have potentially gone to their competitors
This particular advertiser, wanted to gain more traffic through another avenue other than Google Ads, Amazon Seller Central and Vendor Central Ads/. We, therefore, got his campaigns running on DSP and was easily able to generate traffic at a far cheaper cost per click gained from other paid advertising platforms and achieve a ROAS (Return on Advertising Spend of 20 which is equivalent to an ACoS of 5%.
Amazon DSP also allows you to have a sentence from any review a customer has left for the product you would like to advertise within your advert. This would give you product an edge compared to your rival Amazon Sellers as it takes advantage of what others have said about your product.
As Amazon is the only DSP platform that actually owns its own data, it is able to use that wealth of information to ensure that your adverts appear to the most appropriate audience taking into consideration their spending patterns and information provided to Amazon. This can range from education, devices used, cat/dog owners, those interested in baby gifts, backing supplies and so many other different segments.
As well as your listings appearing on Amazon O&O (owned and Operated) such as Amazon and IMDB. You also have the ability to have your advert serve outside of Amazon on the open exchange, listed below. This enhances your brand's ability to generate more awareness of your products outside of Amazon in prime real estate and really scale.
We believe there is still some work to further develop the content targeting on this DSP but for now, you do have an extensive list of content you can actively target for your adverts to appear alongside outside of Amazon. So if you sell health supplements, you can have your adverts serve on websites that mentions “Men’s Health” and “Women’s Health”.