Author: George Roberts

If you have yet to tap into the advertising potential of Amazon, you’re leaving valuable opportunities on the table. With more than 12.9 million Prime subscribers in the UK alone, and countless other shoppers accessing the platform daily, the Amazon marketplace offers immeasurable routes to more sales and greater revenue. However, with millions of other products… Continue reading Types of Amazon Ads: Which To Use

In the rapidly evolving world of e-commerce, one company has emerged as a dominant force, reshaping the retail landscape, and revolutionising the way people shop: Amazon. With a relentless focus on customer-centricity, innovative technologies, and a strategic approach to channel integration, Amazon has set the gold standard for omnichannel strategies. But what are the secrets… Continue reading Amazon Omnichannel – Strategy & Case Studies

As an Amazon seller, you’ll understand that the e-commerce landscape is dynamic and ever-changing. To succeed in this competitive marketplace, you need to stay one step ahead of your competition, be committed to a process of continual optimisation and know exactly how to use Amazon’s array of seller tools to your advantage. Understanding Amazon seasonality… Continue reading Amazon Seasonality: Optimise Your Ad Campaigns

Creating brand awareness on Amazon is more important today than ever before. And that’s because there’s more competition for shopper eyeballs, and more brands vying to secure sales on the platform, than at any other time in its history.  Amazon dominates ecommerce with more revenue generated from online sales than any other platform in the… Continue reading How to Build Brand Awareness on Amazon

It’s not yet been officially confirmed, but this year’s Amazon Prime Day is expected to take place on Tuesday 11 July and Wednesday 12 July. With just weeks to go, that means the clock is already ticking on the amount of time you have to get your Prime Day marketing strategy in place. What Is… Continue reading Amazon Prime Day Marketing Strategies

Brands big and small find success selling on Amazon year after year, all around the world. Amazon has been available to British sellers for more than two decades, creating valuable new retail opportunities and sales pipelines for all kinds of retailers up and down the country.  According to the latest Amazon Small Business Empowerment Report,… Continue reading How to Set Up an Amazon Store

Mastering Amazon advertising isn’t something that happens overnight. With a range of ad types, targeting options and budgeting strategies, not to mention the A9 algorithm and A+ Content to contend with, knowing how to approach Amazon ads and run campaigns in the right way can feel totally overwhelming.  Taking a trial-and-error approach isn’t feasible. Not… Continue reading How to Get an Amazon Ads Certification

Fulfillment by Amazon, or Amazon FBA, is a service offered to third-party sellers through the platform. Charged per month, the service removes many of the biggest challenges of selling online, with Amazon handling many practical elements such as: Towards the end of 2022, an announcement was made confirming that Amazon fulfillment fees would be increasing… Continue reading New Amazon Fees for FBA in 2023