George Roberts is Head of Sales at Clear Ads. Clear Ads is a world leading Amazon advertising agency, specialising in PPC and DSP ads. Founded in 2011 with the purpose of helping small and medium sized companies achieving a strong ROI from their digital ad spend. Connect with George on LinkedIn or reach out via the website.
Selling on Amazon is not a simple task. It is like a dance. You must learn all the moves so you don’t trip up. Whether you are a novice or a veteran seller, we have put together some helpful tips to improve your advertising strategy. Here are 15 expert tips on Amazon Advertising: 1. Targeting… Continue reading 15 Powerful Amazon Advertising Tips
Thanks to Amazon’s selling interface, Seller Central, any registered seller is permitted to sell both their own products, and products from other brands. Reselling is responsible for a huge portion of Amazon’s success, and now makes up more than half of the company’s revenue. In Q3 of 2022, third party sellers and resellers accounted for… Continue reading What is Amazon Brand Gating? Protect Your Brand
Selling on Amazon is one of the smartest moves any online retailer can make today. The platform attracts more than 300 million users, from all around the world, who all have one very important element in common; they’re all in the market to buy. Promoting your products on Amazon is a hugely effective way to… Continue reading What is Amazon Marketing Services?
In 2020, during the global health crisis, many brick-and-mortar businesses were forced to move online. Although the worst may now be behind us, retailers aren’t in a hurry to leave the digital space behind. While there are many benefits to be found in e-commerce, this widespread shift does come with a downside: with so many… Continue reading How to Create an Amazon Product Feed
If you’re using Amazon Advertising to sell your products online, then you’ll already know that every good Amazon selling strategy is based on one critical component: finding high quality potential buyers who are searching for products just like yours. And for Amazon PPC campaigns, like Sponsored Brands and Sponsored Products, the way that works is… Continue reading How to Use Amazon Negative Keywords
In advertising, one of the biggest areas of focus over the past few years has been the evolution of the customer journey. With the global health crisis especially accelerating the shift to digital, customer journeys no longer look the same as they did just a few years ago. There’s been an increase in the number… Continue reading Amazon Sponsored Display Ads: Ultimate Guide
Video is fast becoming one of the most powerful advertising tools available today. Why? Because it’s incredibly effective at engaging buyers and influencing customer behaviour. In fact, 90% of shoppers say video has helped them on their journey, particularly when they’re in the challenging decision stage of the sales funnel. This means that businesses must… Continue reading Amazon Sponsored Brands Video Ads: Ultimate Guide
If you’re selling on Amazon, then you’ve probably already realised that you’re not the only one to have that idea. The Amazon platform is the biggest online marketplace in the world, and there are – quite literally – millions upon millions of products available to purchase through the website. Some of them are from Amazon… Continue reading How the Amazon A9 Search Engine Works
If you happen to be one of the 197 million people who have made a purchase from Amazon this month, chances are you have come across some poor Amazon product listings. You land on a detail page which has only 2 blurry photos; a poor, confusing description and the title is littered with spelling mistakes. … Continue reading Amazon Listing Optimisation: Increase Your Sales
Have you ever tried driving traffic to your Amazon product from external sources? If so, you may know the struggle that can be endured when attempting to work out where the traffic from each channel goes, like a magic roundabout with customers coming and going from every direction. In this case, you may have experienced… Continue reading Amazon Attribution Guide: Improve Your Conversions
Units 14 & 15
Airport House
Purley Way
Croydon
London
CR0 0XZ
VAT 260076819
Units 14 & 15
Airport House
Purley Way
Croydon
London
CR0 0XZ
