Are you starting to sell on Amazon? Read on to find out why an Amazon FBA course may be helpful, and uncover tips for finding the best online Amazon FBA course for your needs.
During the pandemic, we saw many changes to the working landscape. Not only did we see an increase in redundancies as companies were forced to downsize or close, but also an increase in the number of workers re-evaluating their employment situation.
The result? Significant growth in the number of new businesses launched. Throughout 2020, new business registrations grew by 12% year on year. Unsurprisingly given the popularity of online shopping, eCommerce is one of the most popular business types to be launched right now.
Today, more and more people are shopping online. In Europe alone, the number of customers making purchases online increased by 25 million in 2020. And in the United States, eCommerce transactions more than doubled, accounting for 35% of all sales.
For many, launching a new eCommerce business could be a very effective way to build a brand and earn money, making the most of the shift from in-store to online activities.
Amazon: The Platform of Choice
With more than one-third of all online product searches beginning on Amazon, the platform is the second most popular starting point for those looking to purchase, following search engines such as Google. Therefore, it’s the natural marketplace for sellers to make their brand’s home.
Many retailers are signing up for the Amazon FBA programme, a fast-track scheme to support new sellers on the Amazon platform.
What is Amazon FBA?
Amazon FBA – also known as Fulfilled by Amazon – is a programme that allows sellers to delegate some of the more arduous selling tasks to Amazon experts, leaving more time to focus on building and growing an online brand. With Amazon FBA, sellers can unload a wide range of activities, including storing, picking, packing, shipping, and service.
There are multiple benefits to Amazon FBA:
- Speedy delivery: Some FBA products are eligible for Amazon Prime, which means that customers may receive their deliveries in mere hours.
- More revenue: According to Amazon itself, switching from merchant fulfilled to FBA can result in a 35% increase in sales, generating more revenue for growth.
- Increased trust: Shoppers enjoy the trust that comes from buying from a large firm rather than the uncertainty of buying from a small business.
- International sales: Depending on the region, some FBA sellers can effortlessly expand into global markets, with Amazon doing all the hard work for them.
- Happy customers: Amazon FBA offers managed telephone and email support at no extra cost, with all returns handled through Amazon’s own Online Returns Centre.
Why Take an Amazon FBA Course?
The concept behind Amazon FBA is to make eCommerce simple for anyone. However, there’s a difference between selling on Amazon and selling successfully on Amazon.
Amazon says that FBA is as simple as this:
Step 1: Set up an account
Step 2: Create product listings
Step 3: Prepare products for sale
Step 4: Send products to Amazon
And in a way, it is. But this 4-step process misses a lot of things out:
- It assumes sellers already know what products they want to sell.
- It assumes products are competitively priced.
- It assumes you know how to get your products in front of the right eyes.
Every seller can use Amazon FBA. However, not every seller can optimise the process for maximum sales and maximum customer satisfaction. This can be a problem. For example, McKinsey estimates that 30% of customers won’t shop with a brand after a bad experience, and 70% will refuse to shop with them entirely after three bad experiences.
If you’re serious about not just selling products but creating powerful buying experiences and building, growing, and maintaining a reputable online brand, an Amazon FBA course can help. It will guide you through the ins and outs of the programme and help you to squeeze the most value out of the scheme.
An Amazon FBA course is a training programme – delivered online – that (should be) taught by experienced Amazon sellers or industry professionals. The overall aim of these courses is to help sellers maximise their sales and revenue through best practices.
How to Find an Amazon FBA Course
Amazon FBA courses are everywhere. A quick Google search will generate pages and pages of results from private companies offering online tutorials. They can also be found on platforms such as Udemy, Skillshare, and Coursera.
However, what’s important to note is that there’s no standard. Amazon doesn’t say who can – or can’t – deliver an online course relating to its FBA programme, and there are no official guidelines about what should or shouldn’t be covered. This means that Amazon FBA courses can be very different, and what’s right for one growing business may not be suitable for the next.
Important Factors to Consider
We can’t say what makes a great course. What we can do is share some important considerations and things to keep in mind:
Course costs vary from the tens to the thousands! And the cost doesn’t always align with quality. So it’s worth doing a bit of research, such as reading reviews, to feel comfortable that you’re making a good investment. It’s also important to stay within your budget too. Always look for courses that have a strong and transparent money-back guarantee that provides peace of mind that you’re protected should things not go to plan.
If a course is delivered in person, there may be limited spaces available. If you’re keen to get the ball rolling now and aren’t prepared to wait around for the next course, availability will be a deciding factor. However, a waiting list is also a sign of a very high-quality course! This is something you’ll need to weigh up. However, remember that Amazon FBA is designed for ease of use; you should be able to get started while waiting for a space.
● Course length
The length of a course will be a good indicator of how comprehensive the course is. Obviously, the longer the course, the more detail the instructor is likely to go into and the more topics they’re likely to cover. However, you may not have the time available to commit to a long term training programme, especially if you’re looking for some quick wins. Amazon FBA courses can vary considerably, from two hours to more than 50 hours.
● Required commitment
Some courses allow you to download all of the content at once, meaning you can work through it at your own pace and to your schedule. Others publish new content daily or weekly, delivering information in smaller, bitesize chunks that are sometimes easier to manage and don’t feel overwhelming. This may require more of a structured approach to learning. There’s no right or wrong, do what’s right for you.
While some courses are comprehensive, guiding you through Amazon FBA right through from end to end, others will have a particular theme relating to Amazon FBA. This may be account setup, product pricing, logistics management, or any other critical area. Always be sure to check which topic areas will be covered before signing up for a course, and look for courses that cover the areas where you feel you’re weakest.
One of the most important things to remember about Amazon is that it’s changing all the time. It changes the names of its features and rolls out new features regularly. So keep an eye out for outdated references in course descriptions, which could suggest that some of the modules may be obsolete or that some of the content is no longer relevant. In such a fast-paced environment, content recency is hugely important.
Does the course require you to learn quietly and on your own time, or are there opportunities for interaction and collaboration, such as live support, Q&A sessions, or an online community? Again, there’s no right or wrong, so choose a type of course that matches your learning style. Some people prefer to work on their own, while others thrive in more stimulating environments where they can learn from each other.
Your level of experience with Amazon FBA and eCommerce should play a role in the course you choose. For example, if you’re entirely new to this area, a course focused on initial activities such as product sourcing or account setup may be helpful. On the other hand, if you’re already selling through Amazon and are a more experienced seller, you may want to focus on higher-level topics like boosting traffic.
Something to be aware of is that not all Amazon FBA courses are about Amazon FBA exclusively. Some instructors use the appeal of the Amazon FBA name to promote broader eCommerce courses that cover hints and tips for selling on Amazon as well as on other platforms such as Shopify, eBay, Etsy, WooCommerce, and BigCommerce. This isn’t always a bad thing, but it’s something to consider if you only sell on Amazon.
What makes someone qualified to teach an Amazon FBA course? Are they an experienced seller who’s been doing this for years? Do they work for a professional marketing agency specialising in Amazon advertising? Or are they just a random person looking to make some extra cash from something they can waffle on about? Ultimately, the quality of any Amazon FBA course depends on the quality of the leader.
Course Completed? What’s Next?
An Amazon FBA course is designed to help you get to grips with all the basics of the Fulfilled by Amazon programme and get you started on your eCommerce journey.
Once you know what you’re doing, the next step is to get in touch with ClearAds. We take over where your Amazon FBA course left off, helping you to transform the knowledge you gained during your course into actionable know-how to help you grow.