Amazon’s Demand Side Platform has often been viewed as a lesser platform than many of its competitors, lacking a few of the key components necessary to make it a true ‘hit’. Many users have instead described their relationship with the Amazon DSP as born out of necessity, rather than a true belief in its capabilities.… Continue reading An Introduction to Amazon DSP
As the global economy – and global shopping habits – continue to be disrupted by the COVID-19 pandemic, both shoppers and businesses alike are starting to ask one very important question: will the much-anticipated Amazon Prime Day go ahead in 2021? With Amazon having come under fire last year for the treatment of some of… Continue reading How to Prepare for Amazon Prime Day 2021
It’s reported that almost three quarters of all Amazon shoppers click on product ads when they’re browsing for items, and of them, 60% believe that the ad helped them to make a purchasing decision. So while it’s always a good idea to work to promote your brand organically through the platform, it’s important not to overlook the… Continue reading What is Amazon ACoS and How Can it Help You?
According to the latest DSP report by business intelligence firm Advertiser Perceptions, Amazon is the preferred demand side platform for advertisers today. Amazon’s dominance had already long been on the cards, with the ad giant’s 2019 reports showing a 44% increase in DSP spending between quarter 3 and quarter 4. However, the new research –… Continue reading Why is Amazon the Preferred DSP?
Despite the widespread decline in ad budgets during the COVID-19 pandemic, connected TV ad spending is on the up and up. And it’s expected to keep growing. While an estimated $8.11 billion was driven into the CTV ad market last year in the United States alone, experts believe that this figure will grow to $11.36… Continue reading Connected TV… 2021’s Most In-Demand Ad Format?
Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions of people utilising the site either as a buyer or seller. The platform has undergone many changes in 2020, as the marketplace constantly attempts to enhance the customer experience across… Continue reading Using Amazon Prime Video Insights & DSP to Grow Your Audience
2020 may have been a difficult and challenging year for most businesses. But not for Amazon. The marketplace emerged as one of the winners of the pandemic, with the widespread shift to online shopping seeing the platform increase its US market share to 38% and generating a 37% year-on-year rise in net sales according to… Continue reading 5 Amazon Predictions for 2021
Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of new visibility features make it easier for brands to stand out from the competition. And recently, Amazon took the biggest leap yet towards blending sales and awareness by expanding its… Continue reading Amazon Sponsored Brands Video Launches in UK: How to Make It Work for You
In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched just weeks before ‘Prime Day’, the new customisation feature is now available to advertisers in the UK, as well as those in the United States, Canada, France, Italy, Spain, Germany,… Continue reading Amazon Adds New Functionality to Boost Brand Engagement
Amazon PPC is an essential part of selling on Amazon, and at Clear Ads we regularly use a series of great tools to help clients achieve their goals. In this blog, we’ll take a closer look at ten of our favourites, which are utilised for a wide variety of different reasons and purposes. From keyword… Continue reading Top Amazon PPC Tools