ClearAds Blog

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How to Elevate Ad Performance with Optimised Content

“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still entirely relevant to absolutely every marketer today. However, while content is very closely associated with certain aspects of marketing such as online visibility and reputation, it doesn’t quite have that same close relationship with product …

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How to Reach New Audiences Using Twitch and Amazon Ads

The COVID-19 outbreak has sparked a number of new challenges for today’s businesses, everything from an urgent need to engage remotely with audiences, to having to adapt processes to become COVID compliant. But there’s one major challenge that’s not discussed particularly often, and that’s brand new competition. Digitalisation has been taking place gradually over the …

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How to Drive Business Growth Using Amazon Storefronts

Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to have’, rather than a strategic necessity, especially for smaller brands and sellers. Whilst larger and more recognisable brands have been using Storefronts to convey the same level of trust through third party marketplaces, as through …

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Amazon’s Demand Side Platform and developing audiences through Prime Video insight

Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions of people utilising the site either as a buyer or seller. The platform has undergone many changes in 2020, as the marketplace constantly attempts to enhance the customer experience across …

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Amazon Sponsored Brands Video Launches in UK: How to Make It Work for You

Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of new visibility features make it easier for brands to stand out from the competition. And recently, Amazon took the biggest leap yet towards blending sales and awareness by expanding its …

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Amazon Adds New Functionality to Boost Brand Engagement

In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched just weeks before ‘Prime Day’, the new customisation feature is now available to advertisers in the UK, as well as those in the United States, Canada, France, Italy, Spain, Germany, …

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How to Prepare for the Amazon Holiday Shopping Season

Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales. In 2019 Amazon’s net sales stood at $70 billion in Q3, rising to more than $87 billion in Q4, which marked a 21% year-on-year increase. But, as we all know, …

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How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season

In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on the Amazon platform. However, savvy sellers know that, whilst good, Amazon isn’t everything. Particularly during high stakes periods such as the upcoming holiday shopping season, sellers must consider how branching …

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