Top Amazon PPC Tools

Amazon PPC is an essential part of selling on Amazon, and at Clear Ads we regularly use a series of great tools to help clients achieve their goals.  In this blog, we’ll take a closer look at ten of our favourites, which are utilised for a wide variety of different reasons and purposes. From keyword… Continue reading Top Amazon PPC Tools

How to Prepare for the Amazon Holiday Shopping Season

Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales. In 2019 Amazon’s net sales stood at $70 billion in Q3, rising to more than $87 billion in Q4, which marked a 21% year-on-year increase. But, as we all know,… Continue reading How to Prepare for the Amazon Holiday Shopping Season

How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season

In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on the Amazon platform. However, savvy sellers know that, whilst good, Amazon isn’t everything. Particularly during high stakes periods such as the upcoming holiday shopping season, sellers must consider how branching… Continue reading How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season

Is the Pandemic Disrupting the Duopoly?

Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19 outbreak has brought Amazon even closer to knocking them from the top spot. The pandemic has sparked massive disruption to the existing hierarchy, with Amazon demonstrating much better performance –… Continue reading Is the Pandemic Disrupting the Duopoly?

Have You Optimised Your Amazon Ad Spend?

Not all Amazon advertisers were made equal. In fact, Amazon advertisers can be split into two distinct categories. The first is made up of those who throw resources at every available advertising tactic offered through the platform – a fantastic method of trial and error – and maintain this approach throughout their campaigns. The second… Continue reading Have You Optimised Your Amazon Ad Spend?

Amazon Ad Spend Set to Grow

Last year, Amazon noted a significant rise in spending across its demand side platform (DSP). The Q4 2019 Amazon benchmark report confirmed that quarter-on-quarter spending was up by 44%, marking the biggest increase of the entire year. As a result, Amazon ad spending reached new heights of over $11 billion by the end of the… Continue reading Amazon Ad Spend Set to Grow

How Amazon is Using DSP to Expand into Other Ad Formats

Amazon’s Demand Side Platform (DSP) has fast become an integral part of many a marketer’s digital advertising strategies. The advanced programmatic solution has allowed for businesses to automatically bid on ads through the platform in a real time environment, optimising targeting and ensuring placement of relevant ads to the right people, at the right time.… Continue reading How Amazon is Using DSP to Expand into Other Ad Formats

Amazon OTT Advertising: Is it the Right Choice for Your Brand?

Brands have more choice than ever before when it comes to getting their products in front of the right eyes, at the right time. The traditional methods, such as print and linear television are still available alongside a huge selection of newer digital options including email marketing, content marketing, and programmatic advertising through demand side… Continue reading Amazon OTT Advertising: Is it the Right Choice for Your Brand?

Amazon Revenue Report Q1 2020 – Growth Across the Board

As the coronavirus pandemic has raged around the world, it’s become normal to hear of brands issuing profit warnings and revealing that their sales forecasts have been thrown out the window due to worldwide lockdown orders. From British Airways and Virgin Atlantic, to Burger King and Apple, almost every well-known name has been hit hard… Continue reading Amazon Revenue Report Q1 2020 – Growth Across the Board

The Importance of External Traffic to Amazon Product Listings and How to Do It

Amazon is an enormous online platform which provides access to millions of customers with high purchase intent – yet sometimes this is not enough to generate sufficient sales and product views. Exploring new avenues and adding external traffic will help you to learn more about your customers whilst also boosting your online presence. Why is… Continue reading The Importance of External Traffic to Amazon Product Listings and How to Do It