Amazon PPC is an essential part of selling on Amazon, and at Clear Ads we regularly use a series of great tools to help clients achieve their goals. In this blog, we’ll take a closer look at ten of our favourites, which are utilised for a wide variety of different reasons and purposes. From keyword …
A variety of new tools have been created to help make communicating with customers simpler in an increasingly digitised age. One of the major developments in this field has been the creation and cultivation of chatbots. In this blog, we’ll look at the ongoing importance of chatbots, as well as the role they play in …
If your products are suitable for a B2B audience – such as stationery, office supplies, furniture or even IT and computing equipment, selling via the Amazon Business Seller program is a great way to add additional revenue streams and boost your bottom line. In this post, we’ll take a look at what Amazon Business is …
Increase sales through the Amazon Business Seller Program Read More »
There is no overstating the importance of Amazon in the modern eCommerce landscape. It’s online-selling juggernaut, with millions of active users making the most of the platform as both buyer and seller. The platform has also undergone a number of big changes in recent months – these have seen Amazon’s capabilities extended, and the platform …
Amazon is one of the world’s foremost online shopping portals, with millions of sellers and shoppers all eagerly listing and buying the latest products. To ensure consistent visibility and avoid being banished from search results, brands are advised to check that their ASIN complies with Amazon’s latest guidelines. Understanding Amazon’s Product Title Requirements Product titles …
ASINs violating – Amazon Title Guidelines to be Suppressed From Search Read More »
Selling on Amazon is a fantastic way to make extra money or turn your passion into a lucrative business. All you need is some start-up capital and the time it’ll take you to conduct proper research so that your offering matches up to the competition. With our quick guide, you’ll be selling on Amazon in …
The difference between Amazon ad visibility on mobile and desktop If you’re in charge of your brand’s digital marketing efforts as well as your Amazon ad campaigns, the mobile versus desktop debate will be nothing new. Ever since Google declared that mobile search use had surpassed desktop, mobile compatibility, optimisation and speed have been ever-present …
Amazon’s new portfolio grouping has everyone in the office very excited and already implementing. This new feature allows Amazon Sellers to group Amazon ad campaigns into defined categories to help better manage themed campaigns whatever targeting option you choose. The ability to set an individual portfolio budget has been one of the biggest benefits of …
We’ve known for a while now that Amazon rivals Google in terms of product discovery, but a recent piece of research has revealed that it may soon rival the search engine in ad revenue. Around 80% of marketers say that they plan to increase their Amazon ad spend in 2019, with many shifting a proportion …
Whilst working in one of our accounts last week, we noticed that Amazon updated their automatic campaigns to provide more features for targeting. This was tested in one of our campaigns and we have already seen that for the same product, the new auto campaign was able to average an ACoS of 12% when the …
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