What is the Amazon Advertising Conversion Rate? The Amazon advertising conversion rate (CVR) will tell you how many of the clicks on your ad resulted in a sale. The rate will vary across different product types as, for example, people looking to buy a big ticket item or one-off purchase are more likely to have… Continue reading Amazon Advertising Conversion Rate – the Lowdown
Q4 really is out there on its own. It’s different, especially for Amazon sellers. From January to September, perhaps the most common shared aim amongst Amazon sellers is to engage with audiences and build a brand. In fact, it’s reported that Amazon is now the leading e-commerce platform to boost brand awareness. In Q4, however,… Continue reading 4 Tips for Amazon Sellers to Boost End-of-Year Sales
Like Google, Amazon has an algorithm that ensures it’s providing the most relevant results to its users. Known as A9 (or A10 depending on who you ask!), this algorithm is how Amazon sellers can get their products in front of the right eyes at the right time. The algorithm works by looking at what shoppers… Continue reading Amazon Backend Keywords: Optimisation Guide
As an Amazon seller, you’ll already know that the platform offers many tools that enable you to market, promote, advertise, track, monitor, grow, and develop. Amazon has a reputation for going above and beyond to meet seller needs. But it also has a duty of care for its customers and offers several tools and services… Continue reading How to Prevent Amazon A-Z Claims
Have you received an email from the Amazon Retail team asking if you’d like to register for Amazon Vendor Central? You may be wondering exactly what that is, especially as Amazon doesn’t publish much information publicly about the scheme. So, what’s it all about? What is Amazon Vendor Central? Amazon Vendor Central is an invitation-only… Continue reading Amazon Vendor Central: A Complete Guide
ClearAds is delighted to confirm that we are now recognised as an official partner on the Amazon Partner Network. This status confirms our expertise in all things Amazon Advertising and demonstrates our ability to deliver results for our clients with hands-on Ads management. The Amazon Partner Network is a select directory of agencies, training providers… Continue reading ClearAds Confirmed As Official Partner on Amazon Partner Network
Have you ever noticed that every product sold on the Amazon platform has an ever-changing number attached to it? Perhaps one day it’s 10 and another it’s 20. What exactly is this number? Well, it’s called a ‘sales rank’. It’s used to show how well a specific product is performing on Amazon in relation to… Continue reading Your Complete Guide to Amazon Sales Rank and How to Boost It
If you’ve ever built a website, you’ll already know that there’s a big difference between traffic and sales. Even though many people are visiting your website, there’s no guarantee that these people will become paying customers. They may not convert. This often happens when businesses focus all their attention on off-site marketing and SEO –… Continue reading Amazon CRO: The Ultimate Guide
ClearAds can now be found in the city so good, they named it twice. We’re known for having our finger on the pulse of all things Amazon. It’s a reputation that we take very seriously so where better to locate our first international office outside of London than in the country that Amazon calls home?… Continue reading Helloooo New York!
“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still entirely relevant to absolutely every marketer today. However, while content is very closely associated with certain aspects of marketing such as online visibility and reputation, it doesn’t quite have that same close relationship with product… Continue reading How to Elevate Ad Performance with Optimised Content
