How to Use Amazon Negative Keywords

If you’re using Amazon Advertising to sell your products online, then you’ll already know that every good Amazon selling strategy is based on one critical component: finding high quality potential buyers who are searching for products just like yours.  And for Amazon PPC campaigns, like Sponsored Brands and Sponsored Products, the way that works is… Continue reading How to Use Amazon Negative Keywords

Amazon Sponsored Display Ads: Ultimate Guide

In advertising, one of the biggest areas of focus over the past few years has been the evolution of the customer journey. With the global health crisis especially accelerating the shift to digital, customer journeys no longer look the same as they did just a few years ago. There’s been an increase in the number… Continue reading Amazon Sponsored Display Ads: Ultimate Guide

Amazon Sponsored Brands Video Ads: Ultimate Guide

Video is fast becoming one of the most powerful advertising tools available today. Why? Because it’s incredibly effective at engaging buyers and influencing customer behaviour. In fact, 90% of shoppers say video has helped them on their journey, particularly when they’re in the challenging decision stage of the sales funnel.  This means that businesses must… Continue reading Amazon Sponsored Brands Video Ads: Ultimate Guide

How the Amazon A9 Search Engine Works

If you’re selling on Amazon, then you’ve probably already realised that you’re not the only one to have that idea. The Amazon platform is the biggest online marketplace in the world, and there are – quite literally – millions upon millions of products available to purchase through the website. Some of them are from Amazon… Continue reading How the Amazon A9 Search Engine Works

Amazon Listing Optimisation: Increase Your Sales

If you happen to be one of the 197 million people who have made a purchase from Amazon this month, chances are you have come across some poor Amazon product listings. You land on a detail page which has only 2 blurry photos; a poor, confusing description and the title is littered with spelling mistakes. … Continue reading Amazon Listing Optimisation: Increase Your Sales

Amazon Attribution Guide: Improve Your Conversions

Have you ever tried driving traffic to your Amazon product from external sources? If so, you may know the struggle that can be endured when attempting to work out where the traffic from each channel goes, like a magic roundabout with customers coming and going from every direction.  In this case, you may have experienced… Continue reading Amazon Attribution Guide: Improve Your Conversions

An Introduction to Amazon DSP

Amazon’s Demand Side Platform has often been viewed as a lesser platform than many of its competitors, lacking a few of the key components necessary to make it a true ‘hit’. Many users have instead described their relationship with the Amazon DSP as born out of necessity, rather than a true belief in its capabilities.… Continue reading An Introduction to Amazon DSP

The Cost of Advertising on Amazon Marketing Services

To get your Amazon Listing promoted as a Sponsored Product or a Headline search ad, you must register to sell on Amazon. Amazon Seller Services operates in a similar way to Google AdWords’ cost per click design where all relevant sellers place a bid in the marketplace auction. The higher your bid, the more likely… Continue reading The Cost of Advertising on Amazon Marketing Services

Amazon TACoS: A Guide to Total ACoS on Amazon

Whilst we all love a Mexican taco from time to time, this is unfortunately not the topic of this week’s blog (we will reconsider if Amazon takes over Taco Bell).  Instead, we are talking about the golden nugget that keeps the advertising world spinning: metrics. Where we can measure success, we can make success.  What… Continue reading Amazon TACoS: A Guide to Total ACoS on Amazon

Amazon Selling: Pros and Cons

Brick and mortar sales is a concept that is unlikely to ever die out. But as the 2020s have shown us, business owners cannot rely on the in-store experience alone.  Whether selling online exclusively or opting for the multi-channel route, every retailer today must have a digital ecommerce sales strategy to engage with online shoppers.… Continue reading Amazon Selling: Pros and Cons