How to Reach New Audiences Using Twitch and Amazon Ads

The COVID-19 outbreak sparked a number of new challenges for today’s businesses, everything from an urgent need to engage remotely with audiences, to having to adapt processes to become COVID compliant. But there’s one major challenge that’s not discussed particularly often, and that’s brand new competition. Digitalisation has been taking place gradually over the past… Continue reading How to Reach New Audiences Using Twitch and Amazon Ads

How to Drive Business Growth Using Amazon Storefronts

Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to have’, rather than a strategic necessity, especially for smaller brands and sellers. Whilst larger and more recognisable brands have been using Storefronts to convey the same level of trust through third party marketplaces, as through… Continue reading How to Drive Business Growth Using Amazon Storefronts

Have You Optimised Your Amazon Ad Spend?

Not all Amazon advertisers were made equal. In fact, Amazon advertisers can be split into two distinct categories. The first is made up of those who throw resources at every available advertising tactic offered through the platform – a fantastic method of trial and error – and maintain this approach throughout their campaigns. The second… Continue reading Have You Optimised Your Amazon Ad Spend?