To get your Amazon Listing promoted as a Sponsored Product or a Headline search ad, you must register to sell on Amazon. Amazon Seller Services operates in a similar way to Google AdWords’ cost per click design where all relevant sellers place a bid in the marketplace auction.
The higher your bid, the more likely it is that you will win the auction and get to display your ad. Advertising budgets are completely under your control, you can set them to as little or as much as you like.
A product where there are more listings competing for attention, such as T-Shirts or TVs, will cost more to advertise than an unusual item that only has a few competitors.
After you have received your Ad clicks, they are logged against your invoice. You can see these charges itemized in the Selling Fees area of your monthly invoice. The total advert fees for the month are taken from your account balance. If you don’t have enough balance to cover the cost of the fee, the remainder will be taken from the bank card you have on file with Amazon. Be careful though, multiple attempts will suspend your Seller Account.
If you prefer, you can opt to only pay the fees via Bank Card. You will get an invoice every time your card is charged. Your card will be charged after passing the following stages:
Amazon is a very cost effective way to advertise, organizations usually have monthly spend budgets. Simply divide this total by 31 to get a close approximation to your daily spend. If you enter this number in the maximum daily amount, Amazon will make sure that spend does not go over this virtual barrier.
There is an online amazon fee calculator here. This tool will give you an overview of average fee charges along with possible revenues you could expect from selling with Amazon.
A ‘basic’ store on Amazon is defined as selling 35 or fewer products a month. This will result in a per-item fee of £0.75. More than 35 products is known as a ‘pro’ store and will cost a monthly subscription of £25.
So, becoming a seller on Amazon really is as easy as 1, 2, 3.
We hope this guide has given you an insight into the how much it would cost to set-up and run an Amazon advertising Campaign. If you need any help with your Amazon advertising management please do get in touch.