Direct to Consumer Brand Advertising
Amazon DSP Advertising
Leverage Amazon’s first party data to maximise your reach and relevance
What are the benefits of advertising my brand on Amazon?
- The data collected from the Amazon platform is high value as you own your sales data
- With the death of the cookie, ROAS is low on other platform whereas Amazon is much better
- Amazon provides a suitable alternative to cookies with high quality data points to advertise against
- It is easier to target mid funnel rather than constantly having to build top of funnel brand awareness campaigns
- You can still use UTM tracking to track the effectiveness of your campaigns
- Utilise access to Amazon’s exclusive inventory such as Amazon.com. IMDB, Amazon Prime Video to reach your target audience
How we can help?
10+ years helping brands advertise through paid advertising. Including Google & Amazon advertising
Amazon DSP and PPC accredited experts
Dedicated Amazon advertising account manager
We’re confident you’ll love our service so there’s no long-term contract and no expensive monthly commitment
We focus on your goals and devise strategies that align with them
We’ll use all of our experience, knowledge and know-how to wring out every last sale from your Sponsored Ads budget profitably
What does the Amazon DSP offer Direct to Consumer brands?
Amazon has the same type of targeting available through the Amazon DSP. The only things brands that don’t sell directly on Amazon won’t be able to do are ASIN based targeting and retargeting as the data behind that is not available to the Amazon platform. The rest of the Amazon tools are at your disposal.
There are some restrictions on what you can do on the Amazon DSP platform as a direct to consumer brand when using link out campaigns.
Advertisers that sell 3rd party brands are blocked. Advertisers cannot link out directly to a 3P retailer site from any placement.
Offsite or Fire Tablet ad linking out to:
Link-out campaigns will be approved when the following conditions are met:
- Advertiser is not on the blocklist
- Advertiser does not sell 3rd party brands, only their own products
- There must be a conversion pixel on the destination site’s detail page for the product promoted in the ad
- ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
- The advertiser is not a bookseller. All ads selling books must link in, whether onsite or offsite (this does not apply to informational campaigns that link out to non-ecommerce enabled sites).
- The advertiser is not linking out directly to the site of a 3P retailer.
Onsite ad (except Fire Tablet) linking out to:
Link-out is blocked if the following conditions exist:
- Links to other retailers and ‘find a store’ links are not considered examples of eCommerce functionality.
Offsite or Fire Tablet ad linking out to:
Link-out is approved if the following conditions are met:
- Landing page content is substantially different from a typical Amazon Product Detail Page.
- If Amazon makes a similar device (for example, a tablet, streaming media player), check the competitive separation policy for homepage, home screen, or wake screen restrictions.
- ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
- The ad is not running on H1.
Onsite ad (except Fire Tablet) linking out to:
Link-out is approved if the following conditions are met:
- Advertiser is not on the blocklist
- Advertiser does not sell 3rd party brands only their own products
- ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
Advantages of having Clear Ads as your Amazon marketing agency
The Clear Ads Experience
Step 01:
We begin with a meeting, so we can see how your campaign plans fit with the Amazon DSP platform and quickly identify opportunities that could work for your brand.
Step 02:
We will devise an Amazon advertising strategy that aligns with your business goals like brand awareness and sales growth, with the aim of achieving your desired objectives.
Step 03:
Once the strategy has been agreed we will begin building out a new Amazon advertising account with you, focusing on your brand and campaign goals.
Step 04:
Once the account is fully set up, the focus will shift to optimisation, scaling and new opportunities to expand.