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Direct to Consumer Brand Advertising
Amazon DSP for Non-Endemic Advertisers
Amazon DSP Advertising
Leverage Amazon’s first party data to maximise your reach and relevance
Utilise access to Amazon’s exclusive inventory such as Amazon.com. IMDB, Amazon Prime Video to reach your target audience.
What are the benefits of advertising my brand on Amazon?
- The data collected from the Amazon platform is high value as you own your sales data
- With the death of the cookie, ROAS is low on other platform whereas Amazon is much better
- Amazon provides a suitable alternative to cookies with high quality data points to advertise against
- It is easier to target mid funnel rather than constantly having to build top of funnel brand awareness campaigns
- You can still use UTM tracking to track the effectiveness of your campaigns
- Utilise access to Amazon’s exclusive inventory such as Amazon.com. IMDB, Amazon Prime Video to reach your target audience
How we can help?
10+ years helping brands advertise through paid advertising. Including Google & Amazon advertising
Amazon DSP and PPC accredited experts
Dedicated Amazon advertising account manager
We’re confident you’ll love our service so there’s no long-term contract and no expensive monthly commitment
We focus on your goals and devise strategies that align with them
We’ll use all of our experience, knowledge and know-how to wring out every last sale from your Sponsored Ads budget profitably
What does the Amazon DSP offer Direct to Consumer brands?
Amazon has the same type of targeting available through the Amazon DSP. The only things brands that don’t sell directly on Amazon won’t be able to do are ASIN based targeting and retargeting as the data behind that is not available to the Amazon platform. The rest of the Amazon tools are at your disposal.
There are some restrictions on what you can do on the Amazon DSP platform as a direct to consumer brand when using link out campaigns.
Advertisers that sell 3rd party brands are blocked. Advertisers cannot link out directly to a 3P retailer site from any placement.
Offsite or Fire Tablet ad linking out to:
Link-out campaigns will be approved when the following conditions are met:
- Advertiser is not on the blocklist
- Advertiser does not sell 3rd party brands, only their own products
- There must be a conversion pixel on the destination site’s detail page for the product promoted in the ad
- ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
- The advertiser is not a bookseller. All ads selling books must link in, whether onsite or offsite (this does not apply to informational campaigns that link out to non-ecommerce enabled sites).
- The advertiser is not linking out directly to the site of a 3P retailer.
Onsite ad (except Fire Tablet) linking out to:
Link-out is blocked if the following conditions exist:
- Links to other retailers and ‘find a store’ links are not considered examples of eCommerce functionality.
Offsite or Fire Tablet ad linking out to:
Link-out is approved if the following conditions are met:
- Landing page content is substantially different from a typical Amazon Product Detail Page.
- If Amazon makes a similar device (for example, a tablet, streaming media player), check the competitive separation policy for homepage, home screen, or wake screen restrictions.
- ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
- The ad is not running on H1.
Onsite ad (except Fire Tablet) linking out to:
Link-out is approved if the following conditions are met:
- Advertiser is not on the blocklist
- Advertiser does not sell 3rd party brands only their own products
- ASIN re-targeting and/or custom segments audiences are not approved. Twitch custom audience, OTT RT, Advertiser audience, Advertiser look alike audience, LS, IM, geo and demo targeting is approved unless the blocklist notes advertiser-specific restrictions.
Advantages of having Clear Ads as your Amazon marketing agency
Our Amazon DSP advertising experts help brands recognise their target audience, identify the best areas to place their products and put together the right advert content to maximise product visibility and sales within the allocated budget. If you already are an Amazon brand or are just starting out, we will work with you to build a personalised campaign to decrease your ACoS. Clear Ads Limited provides a very personal service, assigning you a dedicated account manager to ensure you have a seamless experience. At Clear Ads, we maintain regular contact and provide monthly reporting outlining the productivity and performance of your account. We can also advise the best way to run data-led campaigns that complement your SEO, Google Ads, display and social media strategies.
The Clear Ads Experience
When you choose Clear Ads as your Amazon direct to consumer marketing agency, you can expect to receive the benefit of our considerable expertise. We know Amazon Ads inside out, we’ll put all of that skill to work straight away for you.
Our results speak for themselves – take a look below to see just what types of returns we have generated for our clients over the first three months working with Clear Ads.
Step 01:
We begin with a meeting, so we can see how your campaign plans fit with the Amazon DSP platform and quickly identify opportunities that could work for your brand.
Step 02:
We will devise an Amazon advertising strategy that aligns with your business goals like brand awareness and sales growth, with the aim of achieving your desired objectives.
Step 03:
Once the strategy has been agreed we will begin building out a new Amazon advertising account with you, focusing on your brand and campaign goals.
Step 04:
Once the account is fully set up, the focus will shift to optimisation, scaling and new opportunities to expand.
Highly recommended!
After years of running our Amazon Ads internally we decided to use Clear Ads to help us reduce any unnecessary spend and make our returns as effective as possible. With regular reporting and helpful feedback we were kept up to date on a weekly basis. I’d have no hesitation in recommending Clear Ads for anyone looking to improve or supercharge their Amazon results!
Jonny B
Experts in Advertising
Great knowledge and expertise in the field of Advertising. The Team is dedicated to achieving the targets set.
Suresh V
Efficient & knowledgeable
Worked with Clearads a few years ago and their efforts on our Amazon ppc campaigns transformed our business. Fast forward to 2023 and our ppc campaigns need some tweaking so the team have been working their magic again. Friendly, efficient and extremely knowledgeable.
GO
I love working with Clear Ads Limited
I love working with Clear Ads Limited. They taught me and my team how to use DSP and how to get results as stunning as a 26 ROAS. That’s a 3.8% ACoS. Their bottom up funnel approach helps scale Amazon businesses without overspending.
Sean Smith
Always great to work with Clear Ads
The Clear Ads team have been instrumental with helping my business grow through Amazon Sponsored Brand Ads. Great team to work with.
Sam B
Clear Ads helped get our new business…
Clear Ads helped get our new business noticed on Amazon. On our own we had no sales for 2 months. On the first day of the campaign Clear Ads had created for us, we had our first sale and impressions are rising dramatically. They know their stuff!
Cindy Wilson
Great experience
It was a pleasure to work with George when considering how to use Google Ads for our business. He was personable, competent and proactive, sharing his expertise to enable us to make an informed decision. I would certainly recommend Clear Ads to those looking for support with PPC.
Customer H
Business is up by 250% this year thanks…
Business is up by 250% this year thanks to the Clear Ads Team.
Lauren
outstanding service.Great results from…
outstanding service.Great results from the ppc campaigns.
Jamie Goral