In this generation, the great exposure and innovation of the way we use different devices has completely transformed how we buy/enquire online and this has seen a huge impact on marketing. During a recent survey Google found that 90% of people move between devices to accomplish a goal. This suggests that it is no longer adequate to advertise on a single device. Here are some other statistics that Google found:
Signing into your Google account allows you to see better targeted adverts when searching because Google use the historic data and what ever you search across all devises. This form of analysis has given birth to cross-devise conversions which allows you to see a sale/enquire that may have started its journey to making a purchase on a different devises. For example, someone could start their journey to a purchase on their way to work on their mobile. When they get to work, they might do some research on what product to buy on their work computer before making the sale when they get home on their tablet/desktop.
With technology constantly evolving at such a rapid rate, the fastest and easiest way to reach out to as many people as possible is by using multi-screen marketing. This is where you advertise your site across several different devices such as smartphones, tablet and desktops. This means that your site will become available to a much wider audience compared to just advertising on desktop computers.
Google Adwords introduced ‘enhanced campaigns‘ in mid-2013 which makes it easier for you to advertise your site across multiple devices. Enhanced campaigns help you reach people with the right ads, based on their context such as location, device type and time of day without having to manage several separate campaigns. Why not try advertising through an enhance campaign today
