Enhanced CPC bidding

What is Enhanced CPC bidding? Enhanced cost-per-click (ECPC) is an automatic bidding strategy which raises your CPC bid so that your adverts are more likely to […]

Starting a remarketing campaign

Remarketing campaigns aim to reach to people who have previously visited your site. Google notices that these are potential customers and so wants to keep them […]

Multi-screen marketing: the new thing?

In this generation, the great exposure and innovation of the way we use different devices has completely transformed how we buy/enquire online and this has seen a huge impact on […]

Google Search and Display Select

Out with the old, in with the new! Google has recently introduced that the new “Search and Display Select” feature which will be replacing the “Search and Display […]