Smart Goals for Adwords

What is Smart Goals? With Google Analytics installed, website owners will be able to take advantage of Google’s latest feature called smart goals. Smart goals analyses […]

A Handy Guide to Re-Marketing Campaigns

Remarketing campaigns aim to reach to people who have previously visited your site. Google notices that these are potential customers and so wants to keep them […]

Improving Your Quality Score

What is Quality Score? Quality score is the rating given by Google for the relevance of your keywords and adverts. Quality score is ranked between 1-10 […]
Google Auction Insights

Auction Insights

Features: Auction Insight reports allow you to compare your ad performance with your competitors who are bidding for the same auctions/searches on Google as you are. […]
Adwords Permanent Removal

Permanent Removal of Adwords Content

From July 2015, Google Adwords will permanently delete any removed campaigns, adgroups, keywords and adverts from your Google Adwords account. Google will be removing anything within […]
Final URL vs Destination URL

Final URL to Replace Destination URL

It is now required that you enter a Final URL instead of a Destination URL when editing or creating adverts on Google Adwords. Google Adwords has […]
Google Display Summary Tab

Google Adwords Display Network Summary Tab

Google Adwords has introduced a new summary tab for people who advertise across the Google Display Network (GDN). This tab displays a single-page summary of the performance of […]
Creating Compelling Ads

Creating Compelling Adverts

In order to stand out from your competitors on Google it is essential to make every character count. Adverts on Google are limited to 25 characters […]
Product Ratings

Product Ratings Now Available in The UK

On the 26th of March 2015 Google announced they have expanded product ratings to Europe. The UK, France & Germany will now be able to use […]
Review extensions

Review Extensions

Review extensions are an effective way of  ‘selling yourself’ to potential customers on Google. Reviews make your business more relatable by providing people with insights into […]
Call out extensions

Google Adwords Callout Extensions

Over the last few years, Google Ads (formally Adwords) have lunched several forms of advert extension to allow advertisers the opportunity to give people searching for […]
Call Only Campaigns

New Call-Only Campaigns

With the growing increase in people trolling the internet on their mobile phones, it seems that Google Adwords has had to keep up with the changes […]