Amazon PPC is an essential part of selling on Amazon, and at Clear Ads we regularly use a series of great tools to help clients achieve their goals.
In this blog, we’ll take a closer look at ten of our favourites, which are utilised for a wide variety of different reasons and purposes. From keyword research to complex analytics, some of the tools on this list are handy for just one aspect of the Amazon PPC process, whilst others encompass a wide range of possibilities which help make selling a more streamlined and profitable business.
Each specialist tool performs an important function and coupled with our human expertise, allows us to exceed ROI and KPI targets for our Amazon ads clients.
At the number 1 spot, Teikametrics takes the lead as it provides a range of fantastic tools which are regularly used by the team at Clear Ads. Some of our favourites include the possibility for automated hourly billing, which helps save time and boost efficiency on each account.
In addition, Teikametrics provides a vast amount of data, as around 6% of all revenue from Amazon travels through this tool. This means Teikametrics sees literally billions of dollars pass through its software each year, and gives the company the chance to improve its software on a continual basis.
Another key feature of Teikametrics is the ability to convert search terms and keywords from auto to manual campaigns, which removes the need to carry out manual readings of search term reports. Not only does this again lead to greater efficiency, but it also lends itself to greater accuracy by removing human error from the equation. Last but certainly not least, the Flywheel feature helps users to discover how profitable each campaign is, thanks to giving the platform information relating to the costs associated with each item.
This information gives users the chance to take all the different factors associated with costing and margins into account for every product sold on a particular Amazon account.
This popular tool allows users to swiftly discover competitors, as well as their ASIN’s. By doing so, Helium10 helps sellers to develop more impactful ASIN targeting campaigns, as well as enabling them to track keywords and products for changes in product rankings.
The Clear Ads team have found the Cerebro tool incredibly helpful in finding well ranking organic keywords to use in the advertising campaign. This is also a great way to see what your competitors have been ranked for.
This isn’t all Helum10 offers, however. In addition, there are other tools for developing SEO and advertising campaigns, as well as discovering new products which could prove profitable.
The program is used regularly by the team at Clear Ads to conduct keyword research, as well as giving us insights into competitors and their activities. Product listing pages can also be evaluated via the Helium 10 extension for Chrome.
We are eagerly anticipating their new PPC tool which could see Helium10 take the top spot in the near future.
3. Keyword IO
This tool is a fantastic way to make keywords more effective in Amazon PPC. Keyword IO helps you to find long-tail variations of existing keywords and can be used in a variety of different languages for greater accessibility.
In addition, it’s completely free to use, so there are no budgetary barriers to getting the most out of the tool. Keyword research can be carried out for various different platforms, including Amazon – as well as the likes of Bing & Google.
Once you’ve finished your research, you can simply export it in a variety of ways quickly and simply.
One of the most powerful tools on this list, Sellics offers a vast scope for Amazon Sellers, as well as Vendors and agencies who help to manage their accounts.
The services offered are tailored to each user via individual suites, but we can certainly take a look at some of the major tools encompassed within this powerful program.
In particular, some of our favourite elements of Sellics include the Content Analysis tool, and the Keyword Research tool. Both of these tools prove very important in assisting the team at Clear Ads with finding new backend keywords, as well as helping us to improve product listings.
Sellics provides users with stock monitoring tools to help users discover when product inventory is running out, while buybox monitoring can keep sellers and vendors posted on whether their competitors are winning the same buybox.
Other useful parts of Sellics include the fleet of advertising tools at our disposal, which allow us to navigate swiftly between each campaign whilst making changes along the way, and also give us the tools we need to review both data and performance related to each Amazon PPC account.
Another handy tool for keyword optimisation, KeywordsEverywhere allows you to input analytical data from Amazon, Google and Bing search. In addition, the tool gives you access to data showcasing the value of different keywords from a competitive and search-volume perspective, helping users to boost their own approach to keywords.
As a great way to centralise data from various different platforms, with KeywordsEverywhere you can pool data from eBay, Bing, YouTube, Moz and Google’s own keyword tool – making this an invaluable, free tool for anyone eager to make the most of their Amazon PPC campaigns.
6. Jungle Scout
This platform has a number of handy tools, such as Keyword Scout. This works in the United States, but cannot be used outside of the US marketplace. However, the feature is soon to be added to additional Amazon marketplaces, helping to open up more opportunities for utilising it.
Jungle Scout is a particularly useful tool for sellers, as it helps them to locate suppliers and provides insights into other users who are working with those particular manufacturers.
This may not be directly related to Amazon PPC, but it can certainly have a dramatic and positive effect upon your efforts on the platform as a whole.
Google Translate is a very helpful tool for Amazon PPC, and regularly utilised by the team at Clear Ads.
The main use of Google Translate will be obvious for many, as its one of Google’s most popular free-to-use tools. Allowing users to quickly and simply translate to and from a vast selection of languages, there are also some lesser-known benefits to using this tool.
Firstly, the tool offers an extension in Google Chrome, where users can highlight sentences and immediately translate into a language they understand. From a digital marketing perspective, this allows the user to analyse competitor products across international borders – without needing to stick to pages which are in a particular native language.
In addition, this tool can help us at Clear Ads to understand trends, by identifying keywords which are used in overseas marketplaces.
We do not advise that Google Translate is used to optimise listings in any way. We recommend in this instant that a third party professional translation company is consulted to create/update titles, EBC/product descriptions and key features for products.
8. Zon Tools
This helpful tool includes many fantastic features which we use regularly at Clear Ads. Overall, Zon Tools has many options which help to optimise Amazon PPC campaigns, though it is still not fully automated and therefore still requires some level of human monitoring and adaptation for the best results.
However, after integrating an Amazon account with Zon Tools, users have access to historic data which surpasses the 90-day limit usually found on Amazon. There are no possibilities for Sponsored brands at present, and yet there’s still plenty to get involved with. Zon Tools includes key elements such as the Threshold Builder, which allows users to optimise their campaigns automatically, based on their own input.
There are also targeted AcoS options, which allow users to decide on a margin and set a defined target. This is particularly helpful for keeping campaigns within user control.
In addition, Zon Tools offers budgeting options, where users can block specific keywords if they fail to convert as required.
9. AMZ Scout
Another of our favourite tools at Clear Ads, AMZ Scout allows you to see all the sellers who are offering a specific product on Amazon.
In addition, users can see the stock level, price and star rating of each seller’s offering, as well as checking whether their account offers fulfilled delivery options. Using AMZ Scout is scalable, with a pro-version which offers additional tools such as a product profit calculator, BSR (best seller rank) history of each product, and a monthly sales estimator to help enable greater planning.
The tool enables sellers to analyse each listing and check which aspects can be given a boost, such as description, headlines and images. Invaluable for anyone eager to optimise their seller performance, this is a key tool for Amazon traders.
A keyword research tool with lots of appeal, Scientific Seller helps improve long-tail keywords by finding every single combination of a selected term.
Using Scientific Seller, users can generate thousands of new keywords, which are created using the data from Amazon’s own autocomplete API. Providing a large search term list, Scientific Seller is usable for every Amazon Marketplace, however there are a few key distinctions.
While the US market offers the tool for free, outside of this territory sellers need to pay for full access. The free version is nonetheless extremely helpful for keyword research terms and can prove particularly handy in the case of niche items which require extra consideration – or simply as a way to combat keyword burnout.
This software is primarily used to help sellers grow their brand on Amazon, as well as other platforms. One of the most versatile tools on this list, it taps into various Amazon fields, on both PPC and DSP platforms.
While we don’t use it for this purpose, it helps sellers to optimise their advertising account to increase sales alongside automating daily Amazon tasks, allowing sellers more time to focus on important features of a business like strategies and expansions.
At Clear Ads, we mainly use the tool for its day parting services on PPC within the ‘Budget Management’ section, a very useful software for choosing when you want your ads to be served on the platform.