Month: January 2020

Amazon Attribution Beta – What it is & How to Use It

Understanding attribution is essential to Amazon sellers who want to maximise their effectiveness on the platform – as well as further afield. For a long time, sellers who have Amazon advertising campaigns on other platforms (including Google and Facebook) have struggled to track the performance of these campaigns. This creates a lot of problems for …

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Amazon’s Acquisition of Sizmek: What Advantages Will it Bring?

Amazon has continued to develop its advertising capabilities over the years, in an effort to match both demand and the scope expected of a platform of this kind. As the world’s foremost global marketplace, Amazon caters to everyone from smaller sellers to big worldwide brands – and more and more, they expect top-level online marketing …

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