Unlocking Success: Exploring the Most Innovative Trends in Keyword Research for Amazon Advertising

With millions of sellers all clamouring to attract the eyeballs (and spending power) of millions of shoppers, success on Amazon can make or break eCommerce businesses of all sizes. Keyword research is one area where you can take control and set your self on the path to more sales, more revenue and greater profits –… Continue reading Unlocking Success: Exploring the Most Innovative Trends in Keyword Research for Amazon Advertising

Mastering Ad Budgeting for Successful Selling on Amazon: Common Mistakes, Signs You Need Help, and Best Practices

With an annual gross profit of £171.95 billion ($225.15) billion, few businesses can claim to be as influential or successful as Amazon. For those in the eCommerce space, Amazon is an important platform to conquer. In April 2023 alone, the Amazon.co.uk website recorded 345.4 million visits – giving millions of reasons for eCommerce businesses to list their products on… Continue reading Mastering Ad Budgeting for Successful Selling on Amazon: Common Mistakes, Signs You Need Help, and Best Practices

Types of Amazon Ads: Which To Use

If you have yet to tap into the advertising potential of Amazon, you’re leaving valuable opportunities on the table. With more than 12.9 million Prime subscribers in the UK alone, and countless other shoppers accessing the platform daily, the Amazon marketplace offers immeasurable routes to more sales and greater revenue. However, with millions of other products… Continue reading Types of Amazon Ads: Which To Use

Amazon Omnichannel – Strategy & Case Studies

In the rapidly evolving world of e-commerce, one company has emerged as a dominant force, reshaping the retail landscape, and revolutionising the way people shop: Amazon. With a relentless focus on customer-centricity, innovative technologies, and a strategic approach to channel integration, Amazon has set the gold standard for omnichannel strategies. But what are the secrets… Continue reading Amazon Omnichannel – Strategy & Case Studies

Amazon Seasonality: Optimise Your Ad Campaigns

As an Amazon seller, you’ll understand that the e-commerce landscape is dynamic and ever-changing. To succeed in this competitive marketplace, you need to stay one step ahead of your competition, be committed to a process of continual optimisation and know exactly how to use Amazon’s array of seller tools to your advantage. Understanding Amazon seasonality… Continue reading Amazon Seasonality: Optimise Your Ad Campaigns

How to Build Brand Awareness on Amazon

Creating brand awareness on Amazon is more important today than ever before. And that’s because there’s more competition for shopper eyeballs, and more brands vying to secure sales on the platform, than at any other time in its history.  Amazon dominates ecommerce with more revenue generated from online sales than any other platform in the… Continue reading How to Build Brand Awareness on Amazon

Amazon Prime Day Marketing Strategies

It’s not yet been officially confirmed, but this year’s Amazon Prime Day is expected to take place on Tuesday 11 July and Wednesday 12 July. With just weeks to go, that means the clock is already ticking on the amount of time you have to get your Prime Day marketing strategy in place. What Is… Continue reading Amazon Prime Day Marketing Strategies

Amazon Search Query Performance : Ultimate Guide

Every insight that you can gather regarding Amazon shoppers’ behaviour represents an opportunity to refine and improve your campaign performance.  Before early 2022, gaining an understanding about how shoppers search and discover your products was a much more complex task. Thankfully, that changed with the launch of the ultra-powerful Amazon Search Query Performance dashboard.  This… Continue reading Amazon Search Query Performance : Ultimate Guide

Amazon Match Types (Broad, Phrase & Exact)

As an Amazon PPC advertiser, keywords are one of your most powerful weapons. Why? Simple. They allow you to control who sees your adverts, and better target exactly the right kind of shopper across each stage of the buyer journey. That means they’re essential for improved budget control, conversions and of course, maximising ROI. What… Continue reading Amazon Match Types (Broad, Phrase & Exact)

How to Set Up an Amazon Store

Brands big and small find success selling on Amazon year after year, all around the world. Amazon has been available to British sellers for more than two decades, creating valuable new retail opportunities and sales pipelines for all kinds of retailers up and down the country.  According to the latest Amazon Small Business Empowerment Report,… Continue reading How to Set Up an Amazon Store