Like Google, Amazon has an algorithm that ensures it’s providing the most relevant results to its users. Known as A9 (or A10 depending on who you ask!), this algorithm is how Amazon sellers can get their products in front of the right eyes at the right time. The algorithm works by looking at what shoppers… Continue reading Amazon Backend Keywords: Optimisation Guide
As an Amazon seller, you’ll already know that the platform offers many tools that enable you to market, promote, advertise, track, monitor, grow, and develop. Amazon has a reputation for going above and beyond to meet seller needs. But it also has a duty of care for its customers and offers several tools and services… Continue reading How to Prevent Amazon A-Z Claims
Have you received an email from the Amazon Retail team asking if you’d like to register for Vendor Central? You may be wondering exactly what that is, especially as Amazon doesn’t publish much information publicly about the scheme. So, what’s it all about? What is Vendor Central? Vendor Central is an invitation-only platform designed for… Continue reading Amazon Vendor Central: A Complete Guide
ClearAds is delighted to confirm that we are now recognised as an official partner on the Amazon Partner Network. This status confirms our expertise in all things Amazon Advertising and demonstrates our ability to deliver results for our clients with hands-on Ads management. The Amazon Partner Network is a select directory of agencies, training providers… Continue reading ClearAds Confirmed As Official Partner on Amazon Partner Network
Have you ever noticed that every product sold on the Amazon platform has an ever-changing number attached to it? Perhaps one day it’s 10 and another it’s 20. What exactly is this number? Well, it’s called a ‘sales rank’. It’s used to show how well a specific product is performing on Amazon in relation to… Continue reading Your Complete Guide to Amazon Sales Rank and How to Boost It
If you’ve ever built a website, you’ll already know that there’s a big difference between traffic and sales. Even though many people are visiting your website, there’s no guarantee that these people will become paying customers. They may not convert. This often happens when businesses focus all their attention on off-site marketing and SEO –… Continue reading Amazon CRO: The Ultimate Guide
ClearAds can now be found in the city so good, they named it twice. We’re known for having our finger on the pulse of all things Amazon. It’s a reputation that we take very seriously so where better to locate our first international office outside of London than in the country that Amazon calls home?… Continue reading Helloooo New York!
“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still entirely relevant to absolutely every marketer today. However, while content is very closely associated with certain aspects of marketing such as online visibility and reputation, it doesn’t quite have that same close relationship with product… Continue reading How to Elevate Ad Performance with Optimised Content
The COVID-19 outbreak has sparked a number of new challenges for today’s businesses, everything from an urgent need to engage remotely with audiences, to having to adapt processes to become COVID compliant. But there’s one major challenge that’s not discussed particularly often, and that’s brand new competition. Digitalisation has been taking place gradually over the… Continue reading How to Reach New Audiences Using Twitch and Amazon Ads
Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to have’, rather than a strategic necessity, especially for smaller brands and sellers. Whilst larger and more recognisable brands have been using Storefronts to convey the same level of trust through third party marketplaces, as through… Continue reading How to Drive Business Growth Using Amazon Storefronts
