NEWS



Amazon Sponsored Brands Video Launches in UK: How to Make It Work for You
Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of



Amazon Adds New Functionality to Boost Brand Engagement
In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched



How to Prepare for the Amazon Holiday Shopping Season
Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales.



How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season
In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on



Is the Pandemic Disrupting the Duopoly?
Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19



Have You Optimised Your Amazon Ad Spend?
Not all Amazon advertisers were made equal. In fact, Amazon advertisers can be split into two distinct categories. The first is made up of those



Amazon Ad Spend Set to Grow
Last year, Amazon noted a significant rise in spending across its demand side platform (DSP). The Q4 2019 Amazon benchmark report confirmed that quarter-on-quarter spending



How Amazon is Using DSP to Expand into Other Ad Formats
Amazon’s Demand Side Platform (DSP) has fast become an integral part of many a marketer’s digital advertising strategies. The advanced programmatic solution has allowed for



Amazon OTT Advertising: Is it the Right Choice for Your Brand?
Brands have more choice than ever before when it comes to getting their products in front of the right eyes, at the right time. The



Amazon Revenue Report Q1 2020 – Growth Across the Board
As the coronavirus pandemic has raged around the world, it’s become normal to hear of brands issuing profit warnings and revealing that their sales forecasts



The Importance of External Traffic to Amazon Product Listings and How to Do It
Amazon is an enormous online platform which provides access to millions of customers with high purchase intent – yet sometimes this is not enough to



The Biggest Mistakes Made with Amazon Advertising
Amazon Advertising is one of the largest advertising platforms in the world – and growing fast. This will come as no surprise to seasoned digital