NEWS

“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still entirely relevant to absolutely every

The COVID-19 outbreak has sparked a number of new challenges for today’s businesses, everything from an urgent need to engage remotely with audiences, to having

Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to have’, rather than a strategic

Despite the widespread decline in ad budgets during the COVID-19 pandemic, connected TV ad spending is on the up and up. And it’s expected to

Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions

2020 may have been a difficult and challenging year for most businesses. But not for Amazon. The marketplace emerged as one of the winners of

Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of

In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched

Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales.

In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on

Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19

Not all Amazon advertisers were made equal. In fact, Amazon advertisers can be split into two distinct categories. The first is made up of those