How to Prepare for Amazon Prime Day 2021
George Meressa
June 15, 2021
As the global economy – and global shopping habits – continue to be disrupted by the COVID-19 pandemic, both shoppers
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As the global economy – and global shopping habits – continue to be disrupted by the COVID-19 pandemic, both shoppers
It’s reported that almost three quarters of all Amazon shoppers click on product ads when they’re browsing for items, and of them,
According to the latest DSP report by business intelligence firm Advertiser Perceptions, Amazon is the preferred demand side platform for
“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still
The COVID-19 outbreak has sparked a number of new challenges for today’s businesses, everything from an urgent need to engage
Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to
Despite the widespread decline in ad budgets during the COVID-19 pandemic, connected TV ad spending is on the up and
Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon
2020 may have been a difficult and challenging year for most businesses. But not for Amazon. The marketplace emerged as
Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now
In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its
Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s
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