NEWS
Amazon’s Demand Side Platform and developing audiences through Prime Video insight
Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions
5 Amazon Predictions for 2021
2020 may have been a difficult and challenging year for most businesses. But not for Amazon. The marketplace emerged as one of the winners of
Amazon Sponsored Brands Video Launches in UK: How to Make It Work for You
Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of
Amazon Adds New Functionality to Boost Brand Engagement
In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched
How to Prepare for the Amazon Holiday Shopping Season
Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales.
How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season
In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on
Is the Pandemic Disrupting the Duopoly?
Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19
Have You Optimised Your Amazon Ad Spend?
Not all Amazon advertisers were made equal. In fact, Amazon advertisers can be split into two distinct categories. The first is made up of those
Amazon Ad Spend Set to Grow
Last year, Amazon noted a significant rise in spending across its demand side platform (DSP). The Q4 2019 Amazon benchmark report confirmed that quarter-on-quarter spending
How Amazon is Using DSP to Expand into Other Ad Formats
Amazon’s Demand Side Platform (DSP) has fast become an integral part of many a marketer’s digital advertising strategies. The advanced programmatic solution has allowed for
Amazon OTT Advertising: Is it the Right Choice for Your Brand?
Brands have more choice than ever before when it comes to getting their products in front of the right eyes, at the right time. The
Amazon Revenue Report Q1 2020 – Growth Across the Board
As the coronavirus pandemic has raged around the world, it’s become normal to hear of brands issuing profit warnings and revealing that their sales forecasts