NEWS

Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of

In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched

Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales.

In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on

Amazon has long been nipping at the heels of the long standing online advertising duopoly of Google and Facebook… and it seems that the COVID-19

Not all Amazon advertisers were made equal. In fact, Amazon advertisers can be split into two distinct categories. The first is made up of those

Last year, Amazon noted a significant rise in spending across its demand side platform (DSP). The Q4 2019 Amazon benchmark report confirmed that quarter-on-quarter spending

Amazon’s Demand Side Platform (DSP) has fast become an integral part of many a marketer’s digital advertising strategies. The advanced programmatic solution has allowed for

Brands have more choice than ever before when it comes to getting their products in front of the right eyes, at the right time. The

As the coronavirus pandemic has raged around the world, it’s become normal to hear of brands issuing profit warnings and revealing that their sales forecasts

Amazon is an enormous online platform which provides access to millions of customers with high purchase intent – yet sometimes this is not enough to

Amazon Advertising is one of the largest advertising platforms in the world – and growing fast. This will come as no surprise to seasoned digital