Month: March 2020

How to Target Your Competitors Using the Amazon DSP Audience Builder

Amazon has fast become one of the world’s biggest and best online advertising platforms. In particular, its programmatic advertising capabilities, found through Amazon DSP, are hugely popular with a wide variety of different advertisers, who have recognised the unique strengths which Amazon DSP can bring to the table.  In this blog, we’ll explore the Amazon …

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Amazon’s DSP ahead of Google’s as most-used by advertisers

Amazon has fast become one of the most important advertising platforms in the world. Offering a wealth of data on millions of transactions, buyers and brands around the globe, it should come as no surprise that this impressive part of the digital landscape continues to develop. Yet as Amazon DSP has continued to grow, Google’s …

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10 Features Found on Amazon DSP and not Sponsored Ads

Amazon DSP and Sponsored Ads are both integral parts of Amazon’s advertising capabilities, but without a doubt there are some areas where Amazon DSP is miles ahead.  Here are a few features where Amazon DSP is miles ahead… 1. Overlap reports  Overlap reports are the ideal way to find out what audiences you should be …

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