NEWS



The Importance of Building Brand Awareness on Amazon
Amazon has long been said to be a threat to Google and Facebook for digital ad dominance – its Q1 2020 earnings drive that point



Amazon’s Advertising Platform is Leading the Way in Times of Crisis
The rapid global spread of COVID-19 has impacted every sector in one way or another. Perhaps one of the hardest hit areas to date has



What’s new with Amazon DSP?
Amazon is one of the biggest and best online stores in the world, connecting millions of shoppers with millions of brands around the globe. Since



Amazon Creates Thousands of New Jobs as Demand Surges Due to Coronavirus
As the COVID-19 pandemic spreads across the world at lightning pace, nation after nation has ordered citizens to remain at home, schools to close and



Understanding & Optimising Amazon Advertising ACoS vs Conversion rate
Amazon is one of the world’s largest platforms for online advertising with a wide range of tools designed to make life easier for brands and



Running out of Amazon PPC Budget? How to Use Dayparting to Your Advantage
Amazon Advertising is one of the best platforms for getting real results, both on and off Amazon itself for retail businesses. In particular, Amazon PPC



An Introduction to Amazon DSP
Amazon’s Demand Side Platform has often been viewed as a lesser platform than many of its competitors, lacking a few of the key components necessary



How to Target Your Competitors Using the Amazon DSP Audience Builder
Amazon has fast become one of the world’s biggest and best online advertising platforms. In particular, its programmatic advertising capabilities, found through Amazon DSP, are



Amazon’s DSP ahead of Google’s as most-used by advertisers
Amazon has fast become one of the most important advertising platforms in the world. Offering a wealth of data on millions of transactions, buyers and



10 Features Found on Amazon DSP and not Sponsored Ads
Amazon DSP and Sponsored Ads are both integral parts of Amazon’s advertising capabilities, but without a doubt there are some areas where Amazon DSP is



5 Advanced Tips for Advertising on Amazon
Amazon is increasingly biting into Google’s advertising market share – thanks in part to one major advantage; billions of shoppers who treat the platform as



Amazon Attribution Beta – What it is & How to Use It
Understanding attribution is essential to Amazon sellers who want to maximise their effectiveness on the platform – as well as further afield. For a long