NEWS

Amazon has long been said to be a threat to Google and Facebook for digital ad dominance – its Q1 2020 earnings drive that point

The rapid global spread of COVID-19 has impacted every sector in one way or another. Perhaps one of the hardest hit areas to date has

Amazon is one of the biggest and best online stores in the world, connecting millions of shoppers with millions of brands around the globe. Since

As the COVID-19 pandemic spreads across the world at lightning pace, nation after nation has ordered citizens to remain at home, schools to close and

Amazon is one of the world’s largest platforms for online advertising with a wide range of tools designed to make life easier for brands and

Amazon Advertising is one of the best platforms for getting real results, both on and off Amazon itself for retail businesses. In particular, Amazon PPC

Amazon’s Demand Side Platform has often been viewed as a lesser platform than many of its competitors, lacking a few of the key components necessary

Amazon has fast become one of the world’s biggest and best online advertising platforms. In particular, its programmatic advertising capabilities, found through Amazon DSP, are

Amazon has fast become one of the most important advertising platforms in the world. Offering a wealth of data on millions of transactions, buyers and

Amazon DSP and Sponsored Ads are both integral parts of Amazon’s advertising capabilities, but without a doubt there are some areas where Amazon DSP is

Amazon is increasingly biting into Google’s advertising market share – thanks in part to one major advantage; billions of shoppers who treat the platform as

Understanding attribution is essential to Amazon sellers who want to maximise their effectiveness on the platform – as well as further afield. For a long