This year Clear Ads attended the Amazon Prosper Show in Las Vegas, Nevada. As well as increasing our exposure and generating more business, we wanted to better understand how some of the biggest Amazon Sellers in the world have got to where they are.
We were able to connect with not only very successful Amazon Sellers but all of the industry’s leading software providers.
We also got to finally meet the Teikametrics team who we have worked with over the years. They help us to deliver great results for our Amazon PPC clients thanks to their cutting edge machine-learning technology – a tool which allows us to optimise and enhance client campaigns for the best possible performance, whether we’re helping clients sell books or wellington boots.
After also using the Helium10 and Jungle Scout tools for keyword and product research purposes, we managed to connect with Greg Mercer & Bradley Sutton as they too exhibited at the Prosper Show. This was a great opportunity to meet face-to-face and find out more about the two brands, upcoming new features and their current news. It’s always inspiring to chat to others in the same industry and catch up on developments, ideas and even a few industry rumours, as well as make new connections and soak up lots of knowledge.
Prosper is an annual show, held in Las Vegas each year. This year’s event marked the fourth time that the Amazon ad industry had gathered in the desert – this year we converged at the Westgate Resort and Casino.
While we always love a trip to Sin City in the name of business, it’s also an amazing learning opportunity with plenty of speakers, industry experts and even current and former Amazon staffers sharing best practice insights, case studies and know-how. There were over 1600 visitors in total, dozens of experts and around 100 exhibitors showcasing the very latest products and services to help agencies just like us run Amazon Ads even more effectively.
The conference hosts a number of seminars and workshops across the three-day event, across three streams; private label sellers, advanced sellers and general sellers, so there are also lots of opportunities to put new skills to the test and learn from the best in the business about growing an online brand. With experts from areas such as marketing, risk reduction, inventory management and supply chain, we had no shortage of brains to pick and information to absorb.
One of the highlights of the trip for us was the day two keynote, which saw Collin Colburn from Forrester Research take to the stage at 10.30am for his address, entitled, “Advertising is Helping Amazon’s Business, So Let It Help Yours Too”. One of the reasons this stood out was the sheer impact of the numbers Collin shared, such as almost 30% of consumers use Amazon for product research. While the numbers weren’t new, the keynote really fired us up and made us excited about what will come next from Amazon through the remainder of the year.
Sessions like how to build a successful video strategy, sourcing in China and how to sell products into big retail stores also provided lots of food for thought.