Augustas Kligys, the founder of Orange Klik, set a new milestone this past October by hosting the first-ever Amazon PPC focused event in Europe called PPC Congress. This event brought in some of the biggest names in the Amazon industry, including luminaries such as Brian R Johnson Founder of Canopy Management, Casey Gauss CEO of Viral Launch, Stefano Starkel Founder of Zon.Tools and influencers such as Danny McMillan host of Seller Sessions, Liran Hirschkorn Partner at Amazing Freedom and Michael Hartman who is the Managing Partner at Innoventic together.
Of course, the Clear Ads team also dusted off their passports and cashed in their frequent flyer miles to attend too! This has been a busy year for us and we have been all over the world attending events, conferences and seminars but, despite the jet lag, we reckon it’s so worth it. Conferences like this provide an invaluable opportunity to collaborate with peers, hear new ideas, preview new products and speak to others in the industry about trends they are seeing, tech they are loving and what they foresee happening next. We always leave incredibly inspired and having learnt so much – things we can apply to our own clients and Amazon PPC management – and PPC Congress was no different.
Held in Amsterdam, this event was especially interest as not only was it attended by Amazon Sellers, there were also a handful of up and coming Amazon Advertising agencies and Amazon PPC software providers on hand too. This unique blend of people all focused on seeing growth in sales through Amazon in some way came together to learn from some of the market leaders in the Amazon ecosystem – meaning lots of insight, discussion and collaboration.
Clear Ads founder and all round Amazon Ads expert, George Meressa was one of the PPC congress speakers. During his presentation, he gave the audience an overview of programmatic advertising and outlined how the Amazon DSP (Demand Side Platform) can be used to extend product reach both on and off Amazon to maximise sales and have an edge on competitors. We were not surprised to see that only 15% of the room had even heard of Amazon DSP let alone have experience using the platform. This is something we have seen over and over this year so we were really pleased to see George introducing the audience to Amazon DSP and giving them some insight into how it can be used and the benefits it can bring. Perhaps that should be one of our missions for 2020!
In addition to George, a wide panel of experts also touched on the subject of Amazon DSP including Michael Hartman and Liz Martin Adamson (Founder of Egility) – both of whom who had used the Demand Side Platform. This gave the audience the opportunity to ask more in-depth questions about the platform. Towards the end of the event, we found the room was filling with more and more excitement about the possibilities of the platform and the direction it was heading in.
Clear Ads was a PPC Congress sponsor and we found the event to be really inspiring and rewarding. We look forward to seeing how it grows next year!