The Importance of Producing Amazon Search Term Reports

Used accurately, Amazon Marketing Services (AMS) can be one of the top tools in your digital marketing toolkit. However, many people find getting to grips with the platform tricky – particularly when it comes to producing and deciphering search term reports. In this blog, we’ll look at search term reports and how to create them.… Continue reading The Importance of Producing Amazon Search Term Reports

5 Ways to Quadruple Conversions on Your Website

Most people that use AdWords advertising spend most of their time trying to get a good quality of traffic through to their website to ensure conversions,  they therefore focus on compelling adverts, focused list of keywords and other strategies based around this to attract the right audience to the website. We have found that most companies… Continue reading 5 Ways to Quadruple Conversions on Your Website

Smart Goals for Adwords

What is Smart Goals? With Google Analytics installed, website owners will be able to take advantage of Google’s latest feature called smart goals. Smart goals analyses all websites that use Analytics and have opted to share conversion date. Multiple key factors which tends to lead to a conversion from the information gathered such as average… Continue reading Smart Goals for Adwords

ALS Ice bucket Challenge hijacked by Macmillan

The recent ice bucket challenge craze to hit social media by surprise has not only helped raise money for charity but also pushed positive challenges across social media. This craze has been endorsed by several celebrities who helped get this great cause our there. There has been some controversy about about Macmillan hijacking the ice… Continue reading ALS Ice bucket Challenge hijacked by Macmillan

Multi-screen marketing: the new thing?

In this generation, the great exposure and innovation of the way we use different devices has completely transformed how we buy/enquire online and this has seen a huge impact on marketing. During a recent survey Google found that 90% of people move between devices to accomplish a goal. This suggests that it is no longer adequate to advertise on a… Continue reading Multi-screen marketing: the new thing?