Category: ClearAds Blog

“Content is King”. It’s a phrase that’s been uttered so often that it’s almost become a cliché. Yet it’s still entirely relevant to absolutely every marketer today. However, while content is very closely associated with certain aspects of marketing such as online visibility and reputation, it doesn’t quite have that same close relationship with product… Continue reading How to Elevate Ad Performance with Optimised Content

The COVID-19 outbreak sparked a number of new challenges for today’s businesses, everything from an urgent need to engage remotely with audiences, to having to adapt processes to become COVID compliant. But there’s one major challenge that’s not discussed particularly often, and that’s brand new competition. Digitalisation has been taking place gradually over the past… Continue reading How to Reach New Audiences Using Twitch and Amazon Ads

Amazon Storefronts have been around for a number of years. Until recently though, they’ve been more of a ‘nice to have’, rather than a strategic necessity, especially for smaller brands and sellers. Whilst larger and more recognisable brands have been using Storefronts to convey the same level of trust through third party marketplaces, as through… Continue reading How to Drive Business Growth Using Amazon Storefronts

Despite the widespread decline in ad budgets during the COVID-19 pandemic, connected TV ad spending is on the up and up. And it’s expected to keep growing. While an estimated $8.11 billion was driven into the CTV ad market last year in the United States alone, experts believe that this figure will grow to $11.36… Continue reading Connected TV… 2021’s Most In-Demand Ad Format?

Amazon has cemented itself as a focal point of the ecommerce landscape. There is no overstating the power that Amazon has with consumers, with millions of people utilising the site either as a buyer or seller. The platform has undergone many changes in 2020, as the marketplace constantly attempts to enhance the customer experience across… Continue reading Using Amazon Prime Video Insights & DSP to Grow Your Audience

2020 may have been a difficult and challenging year for most businesses. But not for Amazon. The marketplace emerged as one of the winners of the pandemic, with the widespread shift to online shopping seeing the platform increase its US market share to 38% and generating a 37% year-on-year rise in net sales according to… Continue reading 5 Amazon Predictions for 2021

Amazon has been transitioning from a primarily sales-based platform to more of a hybrid sales/awareness channel for some time now and the ongoing rollouts of new visibility features make it easier for brands to stand out from the competition. And recently, Amazon took the biggest leap yet towards blending sales and awareness by expanding its… Continue reading Amazon Sponsored Brands Video Launches in UK: How to Make It Work for You

In October 2020, Amazon announced that it had completed a global roll out of a brand new feature within its Sponsored Display ad solution. Launched just weeks before ‘Prime Day’, the new customisation feature is now available to advertisers in the UK, as well as those in the United States, Canada, France, Italy, Spain, Germany,… Continue reading Amazon Adds New Functionality to Boost Brand Engagement

Every experienced Amazon seller knows what to expect in Quarter 4. That’s true for most years anyway. There’s hustle, there’s bustle, and there’s record-breaking sales. In 2019 Amazon’s net sales stood at $70 billion in Q3, rising to more than $87 billion in Q4, which marked a 21% year-on-year increase. But, as we all know,… Continue reading How to Prepare for the Amazon Holiday Shopping Season

In 2019, Amazon surpassed Walmart as the world’s largest online retailer and reports suggest that around half of all online product searches now begin on the Amazon platform. However, savvy sellers know that, whilst good, Amazon isn’t everything. Particularly during high stakes periods such as the upcoming holiday shopping season, sellers must consider how branching… Continue reading How to Use Multi-Channel Efforts to Drive Amazon Sales This Holiday Season